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Alternative routes to market
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How to Evaluate the Best Route to Market

So, you have perfected your product or service and you have a created a value proposition to a very specific target market! Now all you have to do is sell it (which will require a route to market)! Sometimes so much passion and time is spent…
Customer listing to marketing messages

How well do you really know your customers?

When it comes to your customers, can you really say you understand everything about them – from what defines them as individuals from the general populous, to what makes them tick when choosing what to buy? This process of clearly outlining…
Cartoon of man going mad and pulling his hair out!

The Marketing Insanity Test

There is no doubt that one of the most commonly heard clichéd sayings surrounds the definition of “Insanity”. It is often credited to Albert Einstein, but like so many famous saying attributed to him, there is very little evidence to back…
Mind the Gap

Why you need to understand your marketing gap

The marketing gap, very simply, is the difference between where you currently are and where you are trying to get to.  This void is what you want your marketing activity to generate.  If you don’t know what this marketing gap is – how…
2017 plans

What your business can learn from New Year rituals!

First of all, let us take the chance to wish everybody the warmest season’s greetings.  We hope you have a great 2016 and that 2017 proves to be an even more successful 12 months.  Which brings us nicely onto the topic of our final blog…