Tag Archive for: marketing plan

How to evaluate if your marketing strategy is still fit for purpose
Is your marketing strategy still fit for purpose? The world has changed significantly over the last 12 months. Some experts think this is an inevitable paradigm shift and things will never truly return to how they were pre-2020. But, whilst…

Why marketing campaigns and strategies are different yet essential for business growth
It would be stating the obvious, during our current times, that finding ways to grow a business is a challenge. With restrictions and guidelines constantly changing, is there any point in businesses even trying to plan for the future?
As…

Why you need to know your marketing tactics for the next 90 days?
Do you have some clear marketing tactics for the next 90 days? If not, why not? The chances are if you don’t know what they are, then nothing will happen. In effect, you won’t be doing anything to proactively market your business. The net…

How to write a marketing strategy in 14 steps
Today's topic is surely one of the most essential when thinking about marketing activities. It could be argued that "what should my marketing strategy include?" is the very first question to ask ourselves.
If you checked my profile on Opportunity…

Top 5 Most Useful Things You Could Be Doing Right Now
OK, before we start, we want to just clarify this is a marketing blog. With this in mind, we want to just reiterate that these are the most useful things you could be doing right now from a marketing perspective for your business. Obviously,…

What is “Strategic Marketing” and why is it so important?
Strategic marketing, or marketing strategy, is a term that you may hear quite a lot, but perhaps not quite understand it fully. It is sometimes dismissed as only being of relevance to larger enterprises. But, in actual fact, strategic…

5 Reasons Why a Marketing Plan is so Critical to Success
A Marketing Plan is one of the most important business tools for any company to utilise. If you are looking for funding to start up a business, a bank will want to understand your marketing plan. If you are looking for investment…

Why are robust processes critical to marketing success?
Whatever anyone says, Marketing is merely a process. It is not a dark art, and anyone pretending that there is a “secret marketing formula” for success, is talking cobblers. Marketing is actually a very logical process. …

Why ROI is key to Marketing Strategy (and how to influence it)
In any sound marketing strategy all roads must lead to ROI (return on investment). Otherwise what is the point of it all?

What your business can learn from New Year rituals!
First of all, let us take the chance to wish everybody the warmest season’s greetings. We hope you have a great year and that next year proves to be an even more successful 12 months. Which brings us nicely onto the topic of our…