Posts

What is “Strategic Marketing” and why is it so important?

Strategic marketing, or marketing strategy, is a term that you may hear quite a lot, but perhaps not quite understand it fully.  It is sometimes dismissed as only being of relevance to larger enterprises. But, in actual fact, strategic…
Purple number five on the wooden background

5 Reasons Why a Marketing Plan is so Critical to Success

A Marketing Plan is one of the most important business tools for any company to utilise.  If you are looking for funding to start up a business, a bank will want to understand your marketing plan.  If you are looking for investment…
Key Process Stages
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Why are robust processes critical to marketing success?

Whatever anyone says, Marketing is merely a process.  It is not a dark art, and anyone pretending that there is a “secret marketing formula” for success, is talking cobblers.  Marketing is actually a very logical process. …
ROI sign and the abbreviation for return of investment in a bright room on a table
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Why ROI is key to Marketing Strategy (and how to influence it)

In any sound marketing strategy all roads must lead to ROI (return on investment). Otherwise what is the point of it all?
Feet on scales telling person to "go run"

What your business can learn from New Year rituals!

First of all, let us take the chance to wish everybody the warmest season’s greetings.  We hope you have a great year and that next year proves to be an even more successful 12 months.  Which brings us nicely onto the topic of our…
2019 business preparations

Don't fall behind next year - prepare your business now

With the year gradually drawing to a close, you can be forgiven for taking your foot off the gas when it comes to your business and looking forward to winding down during the holiday period. While we completely appreciate the need to relax and…
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How a Marketing Consultant Can Help Your Business

For many who don’t have any in-house marketing resource, don’t know where to start, or have done very little in the way of any successful marketing historically, a marketing consultant is the best place to start when looking for a marketing…
Alternative routes to market
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How to Evaluate the Best Route to Market

So, you have perfected your product or service and you have a created a value proposition to a very specific target market! Now all you have to do is sell it (which will require a route to market)! Sometimes so much passion and time is spent…
Customer listing to marketing messages

How well do you really know your customers?

When it comes to your customers, can you really say you understand everything about them – from what defines them as individuals from the general populous, to what makes them tick when choosing what to buy? This process of clearly outlining…
Growth Hacking

3 Reasons Growth Marketing Is the Best Strategy (And Why You Should Let Us Help!)

If there’s one way you can add revenue to your bottom line quickly, then growth marketing is your strategy. Growth marketing is an increasingly on-demand skill, and for very good reasons.  So what is growth marketing anyway? Let’s…