Tag Archive for: Marketing results
SME Marketing – What are your options?
Why is SME marketing so important? Well, SMEs are the lifeblood of the British economy. Without the entrepreneurial spirit of those starting their own business and inwardly investing in growth, the country would be in a bit of a…
How to identify the perfect time for a marketing consultation
What do you think of when you hear the word “marketing”? Do you think branding? Website? Social media?
It’s easy to focus on surface-level outputs – the stuff your customers see – but there’s much more to marketing than adverts…
How to effectively evaluate marketing ideas and spot a “dead duck”
Marketing ideas are plentiful. Whether you are a business owner, a marketing professional, or simply a consumer, we all have those moments of inspiration when we come up with a killer marketing idea for a company or brand or new venture. …
What is “Strategic Marketing” and why is it so important?
Strategic marketing, or marketing strategy, is a term that you may hear quite a lot, but perhaps not quite understand it fully. It is sometimes dismissed as only being of relevance to larger enterprises. But, in actual fact, strategic…
5 Reasons Why a Marketing Plan is so Critical to Success
A Marketing Plan is one of the most important business tools for any company to utilise. If you are looking for funding to start up a business, a bank will want to understand your marketing plan. If you are looking for investment to take…
Why are robust processes critical to marketing success?
Whatever anyone says, Marketing is merely a process. It is not a dark art, and anyone pretending that there is a “secret marketing formula” for success, is talking cobblers. Marketing is actually a very logical process. …
Why ROI is key to Marketing Strategy (and how to influence it)
In any sound marketing strategy all roads must lead to ROI (return on investment). Otherwise what is the point of it all?
If you want your prospects to buy more, offer less
It sounds counter-intuitive. Surely if you want people to buy more, you have to offer them more? Well actually, research has discovered that too much choice has the opposite effect.
Have you ever gone to a restaurant and looked at the menu…
How a Marketing Consultant Can Help Your Business
For many who don’t have any in-house marketing resource, don’t know where to start, or have done very little in the way of any successful marketing historically, a marketing consultant is the best place to start when looking for a marketing…
Marketing’s “Golden Bullet” Secret
One of the questions that often gets asked of marketing companies is "what should I be doing?" or "what are the quick wins?". In actual fact what most businesses are asking is what is the quick and easy way to invest my money to get a good…