Tag Archive for: Marketing strategy

AI generated inbetweener

Are you a marketing “inbetweener”?

This article explores the phenomenon of the marketing inbetweener.  This refers to those companies who want to market themselves better but don’t want to invest significantly in the “dark art” that is marketing. Running a business…
Owl sat on money depicting a wise investment
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Why marketing is a wise investment rather than a cost

Marketing is a key business function for every successful business around the world.  That is a fact.  So why in “SME world” do many businesses choose not to invest in marketing?  It seems counter-intuitive, yet sadly it…
Feet on scales telling person to "go run"

What your business can learn from New Year rituals!

First of all, let us take the chance to wish everybody a Happy New Year.  We hope you had a good year over the last 12 months and that this next year proves to be even more successful.  Which brings us nicely onto the topic of our first blog…
SME, Small and Medium Enterprise, word lettering illustration in business concept. Design in modern style with related icons ornament concept for ui, ux, web, app banner design
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SME Marketing – What are your options?

Why is SME marketing so important?  Well, SMEs are the lifeblood of the British economy.  Without the entrepreneurial spirit of those starting their own business and inwardly investing in growth, the country would be in a bit of a…
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The Franchise Marketing Dilemma

Currently there are around 48,000 franchise businesses in the UK , a number which has doubled in the last 25 years, across 900 franchise brands that now employ over 621,000 people (an increase of 70% in last 10 years).  Franchising is…
High impact punch in a boxing match
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5 simple rules to maximise marketing impact

Marketing isn’t difficult.  The problem is that most people overcomplicate it.  It isn’t a dark art.  It is just a really logical way to approach how you  present your business.  Some people build it up to be…
Dog outside window looking at a cat
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Marketing review: The importance of an outsider’s perspective to overcome the internal bias

When it comes to a marketing review, who knows your business better than you? “No-one” is the likely answer.  So why do some businesses opt to bring in external consultants to advise on areas such as marketing?  Surely the knowledge…
Hand writing a marketing strategy

How to identify the perfect time for a marketing consultation

What do you think of when you hear the word “marketing”? Do you think branding? Website? Social media? It’s easy to focus on surface-level outputs – the stuff your customers see – but there’s much more to marketing than adverts…
A cube being forced into a round hole
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How to evaluate if your marketing strategy is still fit for purpose

Is your marketing strategy still fit for purpose? The world has changed significantly over the last 12 months. Some experts think this is an inevitable paradigm shift and things will never truly return to how they were pre-2020. But, whilst…
3D Compass pointing at Trusted Partner as opposed to supplier
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A guide on how to know which marketing companies to trust!

The marketplace is littered with a plethora of marketing companies.  Some are very niche by the sectors they serve. Some are very specialist in the services that they offer.  Many of them are more generalist marketing companies who…