Posts

Horror Movie Poster
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Blockbuster Collapse is a Marketing Horror Movie

When last week’s news came out that Blockbuster were launching a temporary pop-up version of their video rental store in East London to celebrate the release of Deadpool 2, we felt a collective shudder go through our bodies.  We still can’t…
Rows of Jam on a Market Stall
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If you want your prospects to buy more, offer less

It sounds counter-intuitive. Surely if you want people to buy more, you have to offer them more? Well actually, research has discovered that too much choice has the opposite effect. Have you ever gone to a restaurant and looked at the menu…
Alternative routes to market
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How to Evaluate the Best Route to Market

So, you have perfected your product or service and you have a created a value proposition to a very specific target market! Now all you have to do is sell it (which will require a route to market)! Sometimes so much passion and time is spent…
Customer listing to marketing messages

How well do you really know your customers?

When it comes to your customers, can you really say you understand everything about them – from what defines them as individuals from the general populous, to what makes them tick when choosing what to buy? This process of clearly outlining…
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How to avoid wasting marketing budget

The majority of SME businesses are very wary of spending money, which is completely understandable. Some of the more forward-thinking business owners realise that marketing is an investment and that, in order to grow, they need to invest. However,…

5 point check to ensure your B2C marketing is GDPR compliant

While many businesses are addressing GDPR compliance on a general level, it’s also crucial for them to drill down into varying departments and understand the implications it could have – and one of these is marketing which is likely to be…

How do you know whether you need a marketing agency or marketing consultant?

Many businesses often fail at the first step when it comes marketing – which usually comes down to whether they need a marketing consultancy or a marketing agency. It’s important you’re able to distinguish between the 2 as it can have…
Marketing's Chicken & Egg Dilemma
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The Answer to Marketing’s “Chicken and Egg” Dilemma

One of the world’s most famous questions…. ”which came first”.  Whichever way you look at it there is always an equally compelling counter argument, an alternative perspective.  However, within marketing the answer is much clearer…
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5 ways marketing can improve the sales rollercoaster

Marketing and sales have always been put together as intertwined disciplines within business for many moons. Although they are very different, which is why we always recommend them having individual director representation, one cannot really…
Brain Balance

Five Big Reasons Why You Need to Know Your Figures

When people hear the word “Marketing” they often think of all the creative outputs of marketing – TV advertising, big brands, websites, digital campaigns, glossy brochures and all that sexy stuff that oozes creativity. You will often…