Posts

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Customer Segmentation: The Gold Is In The Data

The phrase Customer segmentation gets “banded around” a lot. But do companies actually carry it out in reality, and if so, what are the benefits of adopting the practice? This article will cover the basics of customer segmentation for SME…

What is “Strategic Marketing” and why is it so important?

Strategic marketing, or marketing strategy, is a term that you may hear quite a lot, but perhaps not quite understand it fully.  It is sometimes dismissed as only being of relevance to larger enterprises. But, in actual fact, strategic…
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5 Reasons Why a Marketing Plan is so Critical to Success

A Marketing Plan is one of the most important business tools for any company to utilise.  If you are looking for funding to start up a business, a bank will want to understand your marketing plan.  If you are looking for investment…
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Marketing Strategies: The Ultimate Benefits of Positioning

Positioning is one of the simplest marketing strategies to implement, and yet is one area that is often not even properly considered.  This article takes a closer look at why you should carefully consider how your brand is to be positioned…
How New Technology is Reshaping Your Marketing Strategies LR Title
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How New Technology is Reshaping Your Marketing Strategies

Emerging technologies have altered marketing as we know it. Over the years, technology has played an intrinsic role in the development of marketing. As newer technologies enter the scene, marketers cannot help but push themselves to keep…
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5 proven strategies to increase your email conversion rates

Email is still a great marketing channel. It consistently outperforms social media and online ads- generating impressive ROI, brand awareness and helps to grow customer loyalty. It’s easily segmented, flexible and allows a brand to reach…
Graphic depicting value which we can be generated through online presence
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6 reasons why a marketing professional can improve online value

Sometimes it is hard for business owners to understand the value of utilising a marketing professional to assist them.  Today we are going to look at just one area of a company’s marketing communications.  We are going to look at the website…
Black Friday Marketing Promotion graphic
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Why “Black Friday” may not be the best marketing promotion

The marketing promotion "Black Friday" has become a transatlantic marketing phenomenon.  But just because something gets a lot of hype, doesn’t necessarily mean it is right for your business.  In this article we take a look at the…
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Marketing Techniques: How to Stick in the brain!

When you think of marketing techniques for your business, if you drill all the way down, all you are really looking for is more people to buy your stuff, or the same number of people to buy more of it (or both).  So how can you make that…
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Being a PEST: from convenience to conscience marketing

So what is conscience marketing? Marketing, as a discipline, follows a very logical and structured process.  If you have ever studied marketing at any level, you will be familiar with the 7 P’s, a SWOT Analysis and positioning matrices. …