Tag Archive for: Marketing strategy
5 Reasons Why a Marketing Plan is so Critical to Success
A Marketing Plan is one of the most important business tools for any company to utilise. If you are looking for funding to start up a business, a bank will want to understand your marketing plan. If you are looking for investment to take…
Marketing Strategies: The Ultimate Benefits of Positioning
Positioning
is one of the simplest marketing strategies to implement, and yet is one area
that is often not even properly considered.
This article takes a closer look at why you should carefully consider
how your brand is to be positioned…
How New Technology is Reshaping Your Marketing Strategies
Emerging
technologies have altered marketing as we know it. Over
the years, technology has played an intrinsic role in the development of
marketing. As newer technologies enter the scene, marketers cannot help but
push themselves to keep…
5 proven strategies to increase your email conversion rates
Email is still a great marketing channel. It consistently
outperforms social media and online ads- generating impressive ROI, brand
awareness and helps to grow customer loyalty. It’s easily segmented, flexible
and allows a brand to reach…
6 reasons why a marketing professional can improve online value
Sometimes it is hard for business owners to understand the value of utilising a marketing professional to assist them. Today we are going to look at just one area of a company’s marketing communications. We are going to look at the website…
Why “Black Friday” may not be the best marketing promotion
The marketing promotion "Black Friday" has become a transatlantic marketing phenomenon. But just because something gets a lot of hype, doesn’t necessarily mean it is right for your business. In this article we take a look at the…
Marketing Techniques: How to Stick in the brain!
When you think of marketing techniques for your business, if you drill all the way down, all you are really looking for is more people to buy your stuff, or the same number of people to buy more of it (or both). So how can you make that…
Being a PEST: from convenience to conscience marketing
So what is conscience marketing? Marketing, as a discipline, follows a very logical and structured process. If you have ever studied marketing at any level, you will be familiar with the 7 P’s, a SWOT Analysis and positioning matrices. …
Why are robust processes critical to marketing success?
Whatever anyone says, Marketing is merely a process. It is not a dark art, and anyone pretending that there is a “secret marketing formula” for success, is talking cobblers. Marketing is actually a very logical process. …
Why ROI is key to Marketing Strategy (and how to influence it)
In any sound marketing strategy all roads must lead to ROI (return on investment). Otherwise what is the point of it all?