Tag Archive for: marketing tracking
What is “Strategic Marketing” and why is it so important?
Strategic marketing, or marketing strategy, is a term that you may hear quite a lot, but perhaps not quite understand it fully. It is sometimes dismissed as only being of relevance to larger enterprises. But, in actual fact, strategic…
5 Reasons Why a Marketing Plan is so Critical to Success
A Marketing Plan is one of the most important business tools for any company to utilise. If you are looking for funding to start up a business, a bank will want to understand your marketing plan. If you are looking for investment to take…
Why ROI is key to Marketing Strategy (and how to influence it)
In any sound marketing strategy all roads must lead to ROI (return on investment). Otherwise what is the point of it all?
How a Marketing Consultant Can Help Your Business
For many who don’t have any in-house marketing resource, don’t know where to start, or have done very little in the way of any successful marketing historically, a marketing consultant is the best place to start when looking for a marketing…
Marketing’s “Golden Bullet” Secret
One of the questions that often gets asked of marketing companies is "what should I be doing?" or "what are the quick wins?". In actual fact what most businesses are asking is what is the quick and easy way to invest my money to get a good…
Five Big Reasons Why You Need to Know Your Figures
When people hear the word “Marketing” they often think of all the creative outputs of marketing – TV advertising, big brands, websites, digital campaigns, glossy brochures and all that sexy stuff that oozes creativity.
You will often hear…
Avoiding the 5 Classic ROI Pitfalls
Marketing is an area of business that is widely misunderstood. If you ask 100 small business owners what “marketing” means to them, you will get a plethora of different answers that range from advertising, selling, branding, “make you…