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How Artificial Intelligence Is Transforming Digital Marketing

Artificial Intelligence is gradually becoming an important part of our everyday lives. We’ve grown accustomed to talking to Alexa, Siri, Cortana or any other AI-powered digital assistant - we rely on them when we search for information and…
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How to Sell Digital Products Online 2020? – A Complete Guide

2020 is an era where eCommerce is ruling the market, and it continues to grow as we speak. The market now is full of eCommerce websites and mobile applications, each of them claiming a share from this multi-billion dollar pie. Selling digital…
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6 reasons why a marketing professional can improve online value

Sometimes it is hard for business owners to understand the value of utilising a marketing professional to assist them.  Today we are going to look at just one area of a company’s marketing communications.  We are going to look at the website…
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Here are 4 tactics to go bigger at Amazon

Amazon, the retail giant, has surpassed all other ecommerce businesses to be the best in the US and around the world. As a seller, one would want to list their products on Amazon rather than anywhere else. But, how to launch big and…
Marketing's Chicken & Egg Dilemma
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The Answer to Marketing’s “Chicken and Egg” Dilemma

One of the world’s most famous questions…. ”which came first”.  Whichever way you look at it there is always an equally compelling counter argument, an alternative perspective.  However, within marketing the answer is much clearer…