Tag Archive for: return on investment
Why are robust processes critical to marketing success?
Whatever anyone says, Marketing is merely a process. It is not a dark art, and anyone pretending that there is a “secret marketing formula” for success, is talking cobblers. Marketing is actually a very logical process. …
Why ROI is key to Marketing Strategy (and how to influence it)
In any sound marketing strategy all roads must lead to ROI (return on investment). Otherwise what is the point of it all?
How to set a Marketing Budget
An overview of what to consider when setting your marketing budget to ensure that you get a positive return on investment.
Should Brexit impact how you conduct your Marketing?
Barely a week goes by without someone enquiring about the impact of Brexit on the SME marketplace. It is quite difficult to work out exactly what impact Brexit is going to have on SMEs. But one thing is for sure, if the external environment…
How to Evaluate the Best Route to Market
So, you have perfected your product or service and you have a created a value proposition to a very specific target market! Now all you have to do is sell it (which will require a route to market)! Sometimes so much passion and time is spent…
How to avoid wasting marketing budget
The majority of SME businesses are very wary of spending money, which is completely understandable. Some of the more forward-thinking business owners realise that marketing is an investment and that, in order to grow, they need to invest. However,…
The Marketing Insanity Test
Do you suffer from marketing insanity? There is no doubt that one of the most commonly heard clichéd sayings surrounds the definition of “Insanity”. It is often credited to Albert Einstein, but like so many famous saying attributed to him,…
Marketing’s “Golden Bullet” Secret
One of the questions that often gets asked of marketing companies is "what should I be doing?" or "what are the quick wins?". In actual fact what most businesses are asking is what is the quick and easy way to invest my money to get a good…
Five Big Reasons Why You Need to Know Your Figures
When people hear the word “Marketing” they often think of all the creative outputs of marketing – TV advertising, big brands, websites, digital campaigns, glossy brochures and all that sexy stuff that oozes creativity.
You will often hear…
Avoiding the 5 Classic ROI Pitfalls
Marketing is an area of business that is widely misunderstood. If you ask 100 small business owners what “marketing” means to them, you will get a plethora of different answers that range from advertising, selling, branding, “make you…