Tag Archive for: ROI
Why is there an 80% failure rate for new start-ups?
It is well documented that the success rate for a new start-up business is not great. Out of 10 businesses who launch this year, only 2 of them will still be trading three years from now.
What’s more is that only 1 of those…
SME Marketing – What are your options?
Why is SME marketing so important? Well, SMEs are the lifeblood of the British economy. Without the entrepreneurial spirit of those starting their own business and inwardly investing in growth, the country would be in a bit of a…
The Franchise Marketing Dilemma
Currently there are around 48,000 franchise businesses in the UK , a number which has doubled in the last 25 years, across 900 franchise brands that now employ over 621,000 people (an increase of 70% in last 10 years). Franchising is…
Why ROI is key to Marketing Strategy (and how to influence it)
In any sound marketing strategy all roads must lead to ROI (return on investment). Otherwise what is the point of it all?
How to evaluate marketing activity effectively
A look at what you need to understand in order to evaluate marketing effectiveness.
How to set a Marketing Budget
An overview of what to consider when setting your marketing budget to ensure that you get a positive return on investment.
Should Brexit impact how you conduct your Marketing?
Barely a week goes by without someone enquiring about the impact of Brexit on the SME marketplace. It is quite difficult to work out exactly what impact Brexit is going to have on SMEs. But one thing is for sure, if the external environment…
How to Evaluate the Best Route to Market
So, you have perfected your product or service and you have a created a value proposition to a very specific target market! Now all you have to do is sell it (which will require a route to market)! Sometimes so much passion and time is spent…
How to avoid wasting marketing budget
The majority of SME businesses are very wary of spending money, which is completely understandable. Some of the more forward-thinking business owners realise that marketing is an investment and that, in order to grow, they need to invest. However,…
The Marketing Insanity Test
Do you suffer from marketing insanity? There is no doubt that one of the most commonly heard clichéd sayings surrounds the definition of “Insanity”. It is often credited to Albert Einstein, but like so many famous saying attributed to him,…