Posts

Using a calculator to work out results

How to set a Marketing Budget

An overview of what to consider when setting your marketing budget to ensure that you get a positive return on investment.
Explosion of colours and concepts within a customers head
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Why you need to get inside the customer’s mind

When is the last time you created a marketing communication for your business? It may have been a website, landing page, e-shot, social media post or a promotional campaign. The chances are it will have been in the last week or so. Now have…
Speech bubble surrounded by wooden pencils
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How to Check Whether Your Marketing Messaging is Aligned

Let’s face it, most business owners are specialists in their field.  Unless they are running a marketing agency or consultancy, marketing is unlikely to be their specialism.  So, is it any wonder that business owners decide to either: …
Customer listing to marketing messages

How well do you really know your customers?

When it comes to your customers, can you really say you understand everything about them – from what defines them as individuals from the general populous, to what makes them tick when choosing what to buy? This process of clearly outlining…