Tag Archive for: USP

,

How important is your brand identity?

You’ve probably heard phrases like brand, branding and brand identity being bandied around, but what do they all mean and are they actually that important? In the simplest terms, your brand (or branding) is what differentiates you from…
The other way, different thinking concept, 3D rendering

Why differentiation in marketing is more important than ever!

Differentiation has always been pivotal to creating successful marketing strategies.  If you refer back to any of our previous blogs, whether the subject is around positioning, customer behaviour, USPs or competition, differentiation always…