Tag Archive for: values

"Passion led us here" printed on pavement slabs.
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Values: a solid base from which to build a successful business

Our values are our core beliefs – guidelines for how we live our lives. They help shape our decisions, influence our behaviour, and regulate our actions towards others. Personal values are often intrinsic – we act on them naturally and…
Yellow ladybird located in space surrounded by a cluster of red ladybirds
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Marketing Strategies: The Ultimate Benefits of Positioning

Positioning is one of the simplest marketing strategies to implement, and yet is one area that is often not even properly considered.  This article takes a closer look at why you should carefully consider how your brand is to be positioned…