
How to leverage customer relationships for business growth
Research suggests that over 2 in 3 small businesses are not using any CRM system to manage their customer relationships. Many preferring to record customer data on endless spreadsheets.
Whilst Excel and other spreadsheet software
have…

Customer Segmentation: The Gold Is In The Data
The phrase Customer segmentation gets “banded around” a lot. But do companies actually carry it out in reality, and if so, what are the benefits of adopting the practice? This article will cover the basics of customer segmentation for SME…

Top 5 Product Marketing Tips
Product marketing is a multi-faceted feat: one that requires a concrete understanding not only of your product but your target market as well. You might have a solid, high-quality product, but that won’t matter if you can’t get it to the…

How Artificial Intelligence Is Transforming Digital Marketing
Artificial Intelligence is gradually
becoming an important part of our everyday lives. We’ve grown accustomed to
talking to Alexa, Siri, Cortana or any other AI-powered digital assistant - we
rely on them when we search for information and…

The in-house versus outsourcing marketing dilemma
Marketing takes a significant amount of time and resource
for any business to implement and to be done well it needs structure and the
right levels of support.
Every business is different. When it comes to the best route to take there are…

How to Sell Digital Products Online 2020? – A Complete Guide
2020 is an era
where eCommerce is ruling the market, and it continues to grow as we speak. The
market now is full of eCommerce websites and mobile applications, each of them
claiming a share from this multi-billion dollar pie. Selling digital…