How to avoid the top 5 marketing analysis mistakes
Marketing analysis is often an overlooked element in achieving marketing success. It is ridiculous if you think about it. The point of marketing is to generate a significant positive return from your investment, yet most companies…
Top 5 Most Useful Things You Could Be Doing Right Now
OK, before we start, we want to just clarify this is a marketing blog. With this in mind, we want to just reiterate that these are the most useful things you could be doing right now from a marketing perspective for your business. Obviously,…
Why differentiation in marketing is more important than ever!
Differentiation has always been pivotal to creating successful marketing strategies. If you refer back to any of our previous blogs, whether the subject is around positioning, customer behaviour, USPs or competition, differentiation always…
How to leverage customer relationships for business growth
Research suggests that over 2 in 3 small businesses are not using any CRM system to manage their customer relationships. Many preferring to record customer data on endless spreadsheets.
Whilst Excel and other spreadsheet software
have…
Customer Segmentation: The Gold Is In The Data
The phrase Customer segmentation gets “banded around” a lot. But do companies actually carry it out in reality, and if so, what are the benefits of adopting the practice? This article will cover the basics of customer segmentation for SME…
Top 5 Product Marketing Tips
Product marketing is a multi-faceted feat: one that requires a concrete understanding not only of your product but your target market as well. You might have a solid, high-quality product, but that won’t matter if you can’t get it to the…