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The importance of pre-planning: your 2014 marketing calendar

Effective marketing strategy is all about pre-planning and anticipation.…
January 14, 2014/by Ian Kirk

The importance of online marketing

Although we still believe print marketing to be as necessary…
December 19, 2013/by Ian Kirk

Five common marketing blunders (and how you can avoid them!)

In a competitive, fast-paced industry, successful marketing is…
December 16, 2013/by Ian Kirk

Viral marketing: a beginner’s guide

21st century marketing is a very different beast to the traditional…
December 7, 2013/by Ian Kirk

Digital marketing on a budget: where is your time best invested?

For 21st century businesses, the emergence of digital marketing…
November 26, 2013/by Ian Kirk

Print marketing: a beginner’s guide

While inexpensive and quick-to-implement digital marketing has…
November 19, 2013/by Ian Kirk

Our favourite marketing campaigns of 2013 (so far) part 2

More often than not, the best marketing campaigns are those that…
November 15, 2013/by Ian Kirk

Our favourite marketing campaigns of 2013 (so far) Part 1

In the marketing world, it pays to be innovative and to challenge…
November 13, 2013/by Ian Kirk

Marketers can reach half of 18-34s via mobile

A survey carried out by Weve, Vodafone, O2 and EE’s joint mobile…
November 7, 2013/by Ian Kirk

Email marketing campaigns: is there ever a perfect time?

You’ve probably heard that there’s an optimum time for sending…
October 22, 2013/by Ian Kirk

Traditional versus digital marketing: are the old ways dead?

A simple search on Google and you’ll find that the topic of…
October 16, 2013/by Ian Kirk

A guide to text marketing

With an audience who are permanently switched on and ready to…
October 9, 2013/by Ian Kirk

Are banks the last to discover social media?

Social media is now one of the key platforms for a business to…
October 3, 2013/by Ian Kirk

Sales versus marketing: managing your budget

Small businesses, start-ups and growing companies can face something…
September 24, 2013/by Ian Kirk

Business growth on a limited budget: is it possible?

Pursuing business growth can be a challenge at the best of times,…
September 12, 2013/by Ian Kirk

Email marketing: a beginner’s guide

The 21st century has brought Britain’s SMEs more digital marketing…
August 21, 2013/by Ian Kirk

Five ways to increase your twitter following (and why you should care)

Social media marketing is one of the 21st century’s most potentially…
August 16, 2013/by Ian Kirk

How healthy is your marketing strategy?

At Opportunity Marketing, we’re sure that, if a company wants…
July 16, 2013/by Ian Kirk

How To Improve Marketing by Applying the Brakes

There is a common misconception when it comes to marketing, with…
July 11, 2013/by Ian Kirk

UK mobile advertising market to grow 90% in 2013

The UK mobile advertising market is likely to grow to almost…
July 9, 2013/by Ian Kirk

Personalised target marketing: a question and answer session

The marketing industry is moving fast. New technologies, new…
June 20, 2013/by Ian Kirk

The strange case of Nike’s ‘Write the Future’ campaign

Sometimes, the difference between marketing success and failure…
June 13, 2013/by Ian Kirk

Getting people talking: how to stimulate conversation about your brand

One of the best ways to get people investing in your products…
May 24, 2013/by Ian Kirk

How to: improve your marketing ROI

Not everyone has a limitless marketing spend. During the Super…
May 17, 2013/by Ian Kirk

Opportunity Marketing’s top five marketing stunts of all time!

A careful, concerted and well thought-out marketing campaign…
April 29, 2013/by Ian Kirk

Social media marketing: what you need to know

The 21st century has opened up a plethora of new marketing avenues…
April 23, 2013/by Ian Kirk

Top marketing tips: setting your objectives

Establishing a set of marketing objectives can help your company…
March 25, 2013/by Ian Kirk

Tending to trends: marketing memes of 2013

The marketing industry is one of the fastest moving industries…
March 19, 2013/by Ian Kirk

Does your business need a marketing healthcheck?

It almost goes without saying, but not all marketing activities…
February 26, 2013/by Ian Kirk

How to: connect with your marketing audience

Successful marketing is all about creating a dialogue with your…
February 21, 2013/by Ian Kirk