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How Artificial Intelligence Is Transforming Digital Marketing

Artificial Intelligence is gradually becoming an important part of our everyday lives. We’ve grown accustomed to talking to Alexa, Siri, Cortana or any other AI-powered digital assistant - we rely on them when we search for information and…
Businessman at crossroads deciding between outsourcing and inhouse
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The in-house versus outsourcing marketing dilemma

Marketing takes a significant amount of time and resource for any business to implement and to be done well it needs structure and the right levels of support. Every business is different. When it comes to the best route to take there are…
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How to Sell Digital Products Online 2020? – A Complete Guide

2020 is an era where eCommerce is ruling the market, and it continues to grow as we speak. The market now is full of eCommerce websites and mobile applications, each of them claiming a share from this multi-billion dollar pie. Selling digital…
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A Detailed Look at Customer Acquisition for Small Business [Infographic]

What’s your strategic plan for acquiring new business? If you’re like many small businesses, you may have one that’s loosely formulated and articulated, and that may be because you simply do not have the time or resources to give to…

What is “Strategic Marketing” and why is it so important?

Strategic marketing, or marketing strategy, is a term that you may hear quite a lot, but perhaps not quite understand it fully.  It is sometimes dismissed as only being of relevance to larger enterprises. But, in actual fact, strategic…
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5 Reasons Why a Marketing Plan is so Critical to Success

A Marketing Plan is one of the most important business tools for any company to utilise.  If you are looking for funding to start up a business, a bank will want to understand your marketing plan.  If you are looking for investment to take…