Why marketing isn’t just about adverts

As soon as you mention the word ‘marketing’, some people…
January 28, 2013/by Ian Kirk

Effective marketing in the 21st century

In the middle of the 20th century, there were only so many ways…
January 23, 2013/by Ian Kirk

21st century marketing: has there been a communication breakdown?

In the good old days, most marketing consultants knew how to…
January 21, 2013/by Ian Kirk

Survival of the Quickest – Adapt or be left behind

So in the last three weeks we have seen three retail “giants”…
January 18, 2013/by Ian Kirk

What would you do with a £10 million marketing budget?

Very few companies the world over can boast a marketing budget…
December 18, 2012/by Ian Kirk

How to Create the Perfect Viral Video

Thanks to the emergence of digital technologies, the internet…
December 11, 2012/by Ian Kirk

In marketing, there’s no accounting for taste

In the world of marketing, as in all professional spheres, it…
November 12, 2012/by Ian Kirk

Content marketing explained

21st Century marketing is an ever-changing process and most marketing…
November 7, 2012/by Ian Kirk

The trick to great marketing slogans explained

When it comes to promoting a brand, product or service, most…
October 8, 2012/by Ian Kirk

21st Century Marketing Changes

The turn of the millennium seems like a very long time ago indeed.…
September 25, 2012/by Ian Kirk

Ambition and implementation

When it comes to marketing, sometimes a great idea simply isn’t…
September 18, 2012/by Ian Kirk

The Importance of Understanding Audiences

Successful marketing is all about appealing to the right audience.…
September 10, 2012/by Ian Kirk

June 2012 Top 5 Marketing Tips

 

Marketing is not easy, to any stretch of the imagination.…
June 12, 2012/by Ian Kirk

A to Z of Marketing: O = Online

The A to Z of marketing is designed to give you a flavour of…
May 28, 2012/by Ian Kirk

May 2012 Top 5 Marketing Tips

 

Below are this month’s top 5 marketing tips for May…
May 18, 2012/by Ian Kirk

A to Z of Marketing: N = Networking

The A to Z of marketing is designed to give you a flavour of…
May 14, 2012/by Ian Kirk

A to Z of Marketing: M = Media

The A to Z of marketing is designed to give you a flavour of…
May 7, 2012/by Ian Kirk

A to Z of Marketing: L = Loyalty

The A to Z of marketing is designed to give you a flavour of…
April 30, 2012/by Ian Kirk

April 2012 Top 5 Marketing Tips

Below are this month’s top 5 marketing tips – simple tips…
April 16, 2012/by Ian Kirk

March 2012 Top 5 Marketing Tips

 

Below are this month’s top 5 marketing tips for March…
March 13, 2012/by Ian Kirk

A to Z of Marketing: K = KISS

The A to Z of marketing is designed to give you a flavour of…
February 6, 2012/by Ian Kirk

February 2012 Top 5 Marketing Tips

 

Below are this month’s top 5 marketing tips for February…
February 5, 2012/by Ian Kirk

A to Z of Marketing: J = Jelly (Effect)

The A to Z of marketing is designed to give you a flavour of…
January 23, 2012/by Ian Kirk

A to Z of Marketing: I = Inbound Marketing

The A to Z of marketing is designed to give you a flavour of…
January 17, 2012/by Ian Kirk

A to Z of Marketing: H = Hubspot

The A to Z of marketing is designed to give you a flavour of…
January 9, 2012/by Ian Kirk

January 2012 Top 5 Marketing Tips

 

Below are this month’s top 5 marketing tips for January…
January 4, 2012/by Ian Kirk

A to Z of Marketing: G = Google

The A to Z of marketing is designed to give you a flavour of…
January 3, 2012/by Ian Kirk

A to Z of Marketing: F = Financials

The A to Z of marketing is designed to give you a flavour of…
December 19, 2011/by Ian Kirk

A to Z of Marketing: E = Exhibitions

The A to Z of marketing is designed to give you a flavour of…
December 12, 2011/by Ian Kirk

A to Z of Marketing: D = Database

The A to Z of marketing is designed to give you a flavour of…
December 5, 2011/by Ian Kirk