The Essential Course to Help SMEs Take Control of Their Growth and Profitability Why SMEs Struggle Without a Strategic Marketing Plan It’s not uncommon to see ambitious business owners investing time and money into marketing without any clear direction. Many experiment with different tactics, Google Ads, social media campaigns, and networking events, only to find…

Business Marketing Health Check Marketing is a significant factor that contributes to the success of small and medium-sized businesses (SMEs) in today’s highly competitive business environment. Many SMEs underestimate the importance of regularly evaluating their marketing strategies, often leading to inefficiencies, wasted resources, and missed opportunities. At Opportunity Marketing, we appreciate the essential role marketing…

The Critical Role of Pricing in Business Success Pricing is one of the most crucial elements of any business strategy. The outcome will directly impact profitability, customer perception, competitive positioning, and overall business sustainability. Setting the right price can be the difference between thriving in a competitive marketplace and struggling to maintain financial viability. Businesses…

Whatever anyone says, Marketing is merely a process.  It is not a dark art, and anyone pretending that there is a “secret marketing formula” for success, is talking cobblers.  Marketing is actually a very logical process.  You are simply creating a defined product and service for a defined audience and then putting the mechanisms in…

When is the last time you created any marketing communications for your business? It may have been a website, landing page, e-shot, social media post or a promotional campaign. The chances are it will have been in the last week or so. Now have a think about how you settled on the final design and…

Your mission, vision and values are what define your business and can steer the manner in which you operate. However, we often find that many businesses either don’t have any in place, or they simply remain amongst senior staff and aren’t communicated to employees throughout the entire business. While on the surface either of these situations…