https://opportunitymarketing.co.uk/wp-content/uploads/2019/06/Plastic-waste.jpg 629 942 Ian Kirk https://opportunitymarketing.co.uk/wp-content/uploads/2018/05/om-logo-web-1.png Ian Kirk2019-06-26 10:16:122019-06-26 10:16:20Being a PEST: from convenience to conscience marketing
Marketing, as a discipline, follows a very logical and structured process. If you have ever studied marketing at any level, you will be familiar with the 7 P’s, a SWOT Analysis and positioning matrices. However, one area, which always…
https://opportunitymarketing.co.uk/wp-content/uploads/2019/06/lead_image-1.jpg 938 938 Ian Kirk https://opportunitymarketing.co.uk/wp-content/uploads/2018/05/om-logo-web-1.png Ian Kirk2019-06-14 10:34:212019-06-14 10:36:08Why are robust processes critical to marketing success?
Whatever anyone says, Marketing is merely a process. It is not a dark art, and anyone pretending that there is a “secret marketing formula” for success, is talking cobblers. Marketing is actually a very logical process. …
https://opportunitymarketing.co.uk/wp-content/uploads/2019/05/ROI-Clock-e1560508768588.jpg 427 640 Ian Kirk https://opportunitymarketing.co.uk/wp-content/uploads/2018/05/om-logo-web-1.png Ian Kirk2019-05-15 14:01:562019-05-01 14:03:33Why ROI is key to Marketing Strategy (and how to influence it)
In any sound marketing strategy all roads must lead to ROI (return on investment). Otherwise what is the point of it all?
https://opportunitymarketing.co.uk/wp-content/uploads/2019/04/Evaluation-word-cloud.jpg 682 1363 Rachel Proctor https://opportunitymarketing.co.uk/wp-content/uploads/2018/05/om-logo-web-1.png Rachel Proctor2019-04-30 10:25:342019-05-01 07:57:03How to evaluate your marketing effectively
A look at what you need to understand in order to evaluate marketing effectiveness.
https://opportunitymarketing.co.uk/wp-content/uploads/2019/04/Marketing_Budget.jpg 1353 1040 Antoine Pluquailec https://opportunitymarketing.co.uk/wp-content/uploads/2018/05/om-logo-web-1.png Antoine Pluquailec2019-04-08 11:43:142019-04-29 12:19:51How to set a Marketing Budget
An overview of what to consider when setting your marketing budget to ensure that you get a positive return on investment.
https://opportunitymarketing.co.uk/wp-content/uploads/2019/03/Audit-main.jpg 720 1080 Ian Kirk https://opportunitymarketing.co.uk/wp-content/uploads/2018/05/om-logo-web-1.png Ian Kirk2019-03-21 16:44:322019-03-22 09:33:39Why a marketing audit is such a powerful investment
So, first things first, what actually is a marketing audit? Put simply it is a thorough review of everything that impacts upon the marketing of your business. It usually comes as a surprise to most how many different elements of…
https://opportunitymarketing.co.uk/wp-content/uploads/2019/01/smile-close-up.jpg 638 954 Ian Kirk https://opportunitymarketing.co.uk/wp-content/uploads/2018/05/om-logo-web-1.png Ian Kirk2019-01-30 14:06:332019-01-30 14:06:44The Secret to Keeping Customers Smiling
I think I speak for the vast majority when I say that we all would like our customers to be happy customers. So, what makes a customer keep coming back? What makes a customer happy? What makes a customer smile?
https://opportunitymarketing.co.uk/wp-content/uploads/2018/12/Consumers-MIND-LR.jpg 450 600 Ian Kirk https://opportunitymarketing.co.uk/wp-content/uploads/2018/05/om-logo-web-1.png Ian Kirk2018-12-18 11:45:072018-12-18 11:45:07Why you need to get inside the customer’s mind
When is the last time you created a marketing communication for your business? It may have been a website, landing page, e-shot, social media post or a promotional campaign. The chances are it will have been in the last week or so. Now have…
https://opportunitymarketing.co.uk/wp-content/uploads/2018/11/Go-Run.eps_.jpg 4833 4833 Ian Kirk https://opportunitymarketing.co.uk/wp-content/uploads/2018/05/om-logo-web-1.png Ian Kirk2018-12-12 09:44:152018-11-16 10:21:21What your business can learn from New Year rituals!
First of all, let us take the chance to wish everybody the warmest season’s greetings. We hope you have a great year and that next year proves to be an even more successful 12 months. Which brings us nicely onto the topic of our final…