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What Sets Opportunity Marketing Apart?
In short—our strategy-first approach
Opportunity Marketing is a strategic marketing consultancy that helps SMEs achieve measurable growth through a strategy-first approach, ensuring every marketing investment is aligned with clear objectives, competitive positioning, and ROI-driven decision-making.
Who We Are
At Opportunity Marketing, we are a specialist marketing consultancy that focuses on developing strategic marketing plans for SMEs. We believe that effective marketing should be built on a solid strategic foundation, ensuring that every decision and investment contributes directly to long-term business growth. Unlike traditional marketing agencies that focus on executing isolated marketing activities, our strategy-first approach ensures that businesses have a clear roadmap before implementing any marketing tactics.
This guarantees that resources are invested in the right areas, resulting in a higher return on investment (ROI) and sustainable business success.
Our mission is to equip business owners, marketing managers, directors, and decision-makers with the clarity, knowledge, and tools needed to generate consistent and measurable growth from their marketing activities. We are committed to eliminating ineffective marketing spending by ensuring that every campaign, channel, and initiative is aligned with a well-defined strategic framework. Our structured approach is data-driven, process-led, and tailored to each business’s unique goals, industry, and market conditions.
Founded in 2008 by Ian Kirk, Opportunity Marketing was created to address a significant gap in the SME sector—providing practical, results-oriented marketing strategies rather than just executing campaigns. Over the years, we have worked with hundreds of businesses across multiple industries, helping them achieve tangible business growth by making informed marketing decisions that are backed by research, analysis, and proven methodologies.
Today, we continue to guide ambitious companies across the UK, ensuring that their marketing efforts are strategic, cost-effective, and outcome-driven.
What Makes Us Different
At Opportunity Marketing, our differentiation lies in our commitment to strategy, objectivity, and measurable results. Unlike most marketing agencies that operate as creative service providers, we focus on delivering marketing clarity, strategic planning, and structured implementation support. Our goal is to ensure that every marketing pound spent contributes to business growth, reducing wasteful expenditure on activities that do not generate results.
Here’s why businesses choose us over traditional marketing agencies:
Strategy Before Execution
Many businesses waste thousands on marketing activities without a clear strategy, leading to poor ROI and inconsistent results. We ensure that all marketing efforts are strategically aligned with business objectives before any action is taken.
We do not offer design, PPC, SEO, social media, or branding services in isolation because we believe that marketing activities should not be implemented in silos. Our independence ensures that our recommendations are based solely on what is best for your business, without any hidden agendas or vested interests.
Complete Impartiality
End-to-End Support
Unlike many consultancies that provide advice and walk away, we offer hands-on implementation support through our outsourced marketing and mentoring services, ensuring that strategies are executed correctly and monitored for success.
Our Services
Fast Track Marketing Plan
The Fast Track Marketing Plan is a structured consultation process designed to give SMEs a clear and actionable marketing strategy within four weeks. This service provides businesses with a step-by-step plan that outlines where they should focus their marketing efforts, which activities will generate the highest ROI, and how they can implement them effectively over the next three years.
Many SMEs struggle with marketing decision-making due to limited resources, unclear objectives, and a lack of strategic direction. This service eliminates guesswork, helping businesses prioritise their marketing spend and make informed choices based on data and industry insights.
The Fast Track Marketing Plan is not just a theoretical document—it is a highly detailed and practical marketing blueprint that enables businesses to take immediate action to improve their marketing results.
Outsourced Marketing
For SMEs that lack an internal marketing team, our Outsourced Marketing service provides a cost-effective alternative to hiring an in-house marketing manager. We function as an external marketing department, managing all aspects of marketing implementation while ensuring that all activities align with a clear and measurable strategy.
Unlike hiring a full-time employee, our flexible outsourced marketing service allows businesses to access senior-level marketing expertise without the costs associated with recruitment, salaries, and training.
We also project manage third-party marketing suppliers, ensuring that all marketing initiatives are coordinated and executed efficiently, leading to greater consistency, accountability, and better overall results.
Marketing Mentoring
Our Marketing Mentoring service is designed for SME business owners, junior marketing professionals, or newly recruited marketing staff who need ongoing support and guidance in developing their marketing knowledge and skills. This service is particularly valuable for businesses that want to upskill their in-house team without hiring a full-time senior marketer.
Through regular mentoring sessions, we provide structured guidance, practical training, and hands-on support to ensure that marketing activities are implemented effectively and aligned with strategic objectives. This approach ensures that businesses retain full control of their marketing while benefiting from the experience and expertise of a seasoned marketing professional.
Marketing Health Check Audit
This service is a comprehensive marketing audit that evaluates a business’s current marketing performance, identifying strengths, weaknesses, and opportunities for improvement. This service is ideal for business owners who are frustrated with their current marketing efforts and want an independent, objective assessment of their strategy.
We analyse key marketing areas, including target audience segmentation, brand positioning, messaging, campaign effectiveness, and return on investment. Our findings are compiled in a detailed report, providing actionable insights and recommendations to optimise marketing performance and eliminate ineffective spending.
White Label Services
We offer white-label marketing strategy services to agencies, consultancies, and other service providers that want to expand their offering without hiring in-house strategists. This allows partners to offer marketing strategy consultations under their own brand while benefiting from our expertise, proven methodologies, and structured approach.
Online Training Courses
We offer specialised online training for marketing professionals and business owners looking to develop advanced strategic marketing skills.
Why Our Approach Works
Our structured and process-driven approach ensures that every client achieves measurable marketing success. We achieve this by focussing on strategic clarity, ROI-driven decision-making, and long-term sustainability.
We help SMEs:
Maximise their marketing investment with data-backed strategies.- Achieve predictable and sustainable business growth.
- Develop a long-term marketing vision that evolves with their business.
- Avoid costly marketing mistakes and ineffective campaigns.
Work With Us
At Opportunity Marketing, we don’t just provide advice—we partner with businesses to execute marketing strategies that deliver measurable results. Whether you need a structured marketing plan, outsourced marketing expertise, or mentoring to develop your in-house team, we’re here to help.
Call: 0333 320 4108
Let’s transform your marketing efforts into a strategic success story.
