Expert Insights and Strategic Marketing Advice

At Opportunity Marketing, we provide in-depth, expert-driven insights into strategic marketing, designed to empower SMEs with the knowledge and tools they need to achieve measurable growth. Our blog is a dedicated resource filled with actionable strategies, thought leadership, and the latest trends in marketing.

22 June 2026

Marketing Strategy, Marketing Techniques, Marketing Tips

How to Spot and Eliminate Marketing Waste Before It Drains Your Budget

Learn how to identify underperforming activity, remove inefficiency, and make every pound work harder.

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19 June 2026

Become a Marketing Consultant, Marketing Strategy, Misc

What Is A Fractional CMO?

What Is A Fractional CMO? A Guide for UK SMEs  A Fractional CMO is an outsourced senior marketing leader who works with a business on a flexible or part time basis. They help businesses improve marketing strategy, lead generation, ROI, customer acquisition, and overall commercial growth without the cost of employing a full time Chief…

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16 June 2026

Marketing Strategy, Marketing Techniques, Marketing Tips

The Marketing Metrics That Matter and the Waste You Can Eliminate

Many SMEs track plenty of marketing data but still miss what really matters. Discover the KPIs worth focusing on….

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garphic showing the cumulative effect of marginal gains in marketing

10 June 2026

How To:, Marketing Strategy, Marketing Tips

How Marginal Gains Can Transform Your Marketing Performance

Although significant changes can occasionally produce positive outcomes, sustainable marketing success is often built through a series of smaller improvements that compound over time.

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Backwards budgeting graphic

8 June 2026

Marketing Strategy, Marketing Techniques, Marketing Tips

Stop Guessing: How to Build a Marketing Budget Backwards

Why better marketing budgets start with commercial ambition, not a number that feels comfortable

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Marketing Consultant

3 June 2026

Become a Marketing Consultant

What Is a Marketing Consultant Explained

Learn what a marketing consultant does, how they help UK businesses grow, and why strategic marketing consultancy improves ROI, lead generation, and business growth.

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The Maths Behind Marketing - DOWNLOAD THE E-BOOK TODAY!

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SMALL BUSINESS MARKETING IDEAS - THE COMPLETE LIST 2024!

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50 TOP MARKETING TIPS. DOWNLOAD THE E-BOOK TODAY!

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THE A TO Z OF MARKETING. DOWNLOAD THE E-BOOK TODAY!

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LEEDS CHILDREN’S CHARITY


RESULT: 21% UPLIFT IN FUNDRAISING INCOME AND A MUCH WIDER AWARENESS OF THE CHARITY HAS SAFEGUARDED ITS FUTURE.

 

Scenario

The Leeds Children’s Holiday Camp Association was one of the oldest charities is Leeds, but was struggling to generate funds with low awareness and potential funding grants reducing.

Solution

Opportunity Marketing created a marketing strategy for the charity which involved a complete rebrand and a wider income focus on corporate and individual supporters and donators.

“Opportunity Marketing is a highly creative and inventive marketing company that has produced ideas and a strategy to promote and raise the profile of the business in the most effective manner. We have always found them to be friendly and efficient, whilst giving absolute priority to the best interests of the business.”

Verlie McCann
Leeds Children’s Charity

PRESTIGE COURT

 

RESULT: 70% OCCUPANCY WITHIN 6 MONTHS AND 100% OCCUPANCY WITHIN 12 MONTHS.

 

Scenario

Prestige Court were a newly refurbished office provider on the outskirts of Leeds.  They had failed to fill a single office in 8 months of trading and the financial drain of the empty building on the landlord was reaching a critical stage.

Solution

Opportunity Marketing researched and analysed the marketplace and developed and implemented a marketing strategy to attract and convert a high number of clients to the offices.

“Opportunity Marketing helped us to identify our target market and clearly define our proposition.  I am pleased to say they delivered the results within the promised timescales.”

Pat Gilligan
Prestige Court

STAY SOURCED

 

RESULT: 45% SALES GROWTH OVER THE LAST 3 YEARS.

 

Scenario

Stay Sourced had been trading for three years within very difficult market conditions where many companies had been going out of business.  Stay Sourced were growing at a slow rate (6%) and were relying purely on referrals for new clients.  They needed to be proactive in order to achieve their ambitious growth plans.

Solution

Opportunity Marketing created a marketing plan, which clearly defined how Stay Sourced should be uniquely positioned in the marketplace and how to create a pipeline of new clients in addition to the organic growth it was achieving.

“We are delighted with the results Opportunity Marketing are achieving and, put simply, over the last 3 years, they have become our marketing department.”

Ben Rosenberg
Stay Sourced

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SMALL BUSINESS MARKETING IDEAS

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