Strategic Marketing Insights and Tips

Pricing your product or service can feel like a guessing game. Charge too much, and customers vanish. Charge too little, and you leave money on the table. But fret not! Here’s a simple guide to help you determine if your pricing strategy is hitting the sweet spot. 1. Know Your Costs (Inside and Out) This…

Whether you’re for or against it, it’s impossible to ignore the vast potential of AI. However, that doesn’t mean businesses should blindly be investing resources into the technology. To get the best outcomes, it’s important to only leverage AI tools in areas where they’ll provide the most value. One area you might’ve considered implementing AI…

This article explores the phenomenon of the marketing inbetweener.  This refers to those companies who want to market themselves better but don’t want to invest significantly in the “dark art” that is marketing. Running a business is tough.  Unless you have set your own business up from scratch, you will have no idea how tough it…

Marketing is a key business function for every successful business around the world.  That is a fact.  So why in “SME world” do many businesses choose not to invest in marketing?  It seems counter-intuitive, yet sadly it is the case.  It is for the simple reason that, through a lack of understanding of what marketing…

When you leverage marketing for event promotion, you take advantage of multiple proven strategies for increasing engagement with your target audience and boosting attendance. While there is no one-size-fits-all approach to marketing for an event, or marketing in general, there are a variety of tools that every successful marketer can use to attract attention and…

There are many elements that contribute to an effective marketing campaign, but one of the most overlooked elements is simplicity. Simplicity can act like a secret marketing weapon in world overloaded with information and options. There are many types of people on the planet.  Some like lots of information and detail, some people are more visual,…