Marketing Support Services

Delivering Measurable Results for SMEs

Opportunity Marketing is a strategic marketing consultancy helping SMEs achieve measurable growth through strategy-first marketing, outsourced support, mentoring, and training, ensuring every marketing investment delivers maximum ROI and long-term business success.

Developing a Strong Strategic Foundation for Higher Returns

Many SMEs invest in branding, websites, and marketing campaigns without a clear strategic foundation. This process often leads to wasted budgets and ineffective results. At Opportunity Marketing, we take a different approach, with strategy coming first. Our structured marketing consultancy helps SMEs define their market positioning, optimise their marketing spending, and achieve sustainable business growth.

Marketing is the driving force behind business success, yet it’s often misunderstood or mismanaged. Our expertise enables businesses to reach the right audience, convert more leads, and maximise return on investment (ROI).

Strategic Marketing That Drives Business Growth

Helping You Reach the Right Audience, at the Right Time, with the Right Message

Opportunity Marketing is a specialist marketing consultancy that helps SMEs enhance their marketing performance. Unlike traditional marketing agencies, we focus on strategy-first marketing, ensuring your investments generate measurable results.

When you work with our consultants, you will:

  • Increase Lead Generation: Attract high-quality prospects through targeted marketing.
  • Improve Conversion Rates: Turn more leads into paying customers.
  • Enhance Profitability: Maximise the value of each client.
  • Optimise Marketing Spend: Avoid ineffective marketing investments and prioritise ROI-driven activities.

Marketing is at the core of business success. Our process-driven, transparent, and impartial approach helps SMEs achieve their full potential through data-backed strategic marketing.

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OUR CORE SERVICES

We offer a range of strategic marketing solutions that help SMEs structure and optimise their marketing activities.

Fast track marketing plan

Develop a structured, strategic marketing roadmap in just four weeks.

Our Fast Track Marketing Plan provides SMEs with a clear, actionable strategy, defining their target audience, competitive positioning, and key messaging.

  • Gain Clarity: Define your business positioning, messaging, and objectives.
  • Strategic Roadmap: A tailored three-year marketing plan to drive ROI.
  • Flexible Implementation: Execute the strategy with internal teams, external agencies, or our support.

Outsourced Marketing

We can serve as your external marketing department without incurring the expenses of an in-house team.

For SMEs without an internal marketing team, we provide a cost-effective alternative. Our Outsourced Marketing service helps businesses implement structured, consistent, and ROI-driven marketing strategies.

  • Cost-Effective: More affordable than hiring a full-time marketing manager.
  • Expert-Led Strategy Execution: Hands-on support from senior marketing specialists.
  • Flexible & Scalable: No long-term contracts; support tailored to business needs.

Marketing Mentoring

Develop in-house marketing expertise with expert guidance.

For SMEs looking to build an internal marketing function, our Marketing Mentoring service provides structured guidance and training to junior marketing professionals and business owners.

  • Strategic Oversight: Ensure marketing activities align with long-term business objectives.
  • Skill Development: Train in-house teams to make informed, strategic marketing decisions.
  • Ongoing Support: Access expert guidance through monthly mentoring sessions.

Marketing Health Check Audit

We conduct a comprehensive audit to evaluate your current marketing performance.

Our Marketing Health Check provides an independent analysis of your existing marketing efforts, identifying strengths, weaknesses, and opportunities for improvement.

  • Data-Driven Insights: Assess marketing effectiveness and areas for improvement.
  • ROI Optimisation: Eliminate ineffective spending and prioritise high-performing activities.
  • Actionable Recommendations: Receive a detailed report with strategic guidance.

White Label Services

Expand your agency’s offering with our marketing strategy services.

Our White Label Marketing Service enables agencies, consultants, and professional service firms to provide strategic marketing consultancy to their clients under their brand.

  • Enhance Service Offering: Add marketing strategy without hiring in-house experts.
  • Increase Client Value: Provide structured marketing solutions with clear ROI.
  • Independent & Impartial: Strategy-first approach with no vested interest in execution.

Online Marketing Training for Business Owners & Consultants

Empower business owners and marketing professionals with advanced marketing skills.

We offer specialised online training courses to help SMEs and marketing professionals develop strategic marketing expertise.

Who We Work With

Our services are designed for SMEs that want to take control of their marketing and achieve long-term business growth. We typically work with:

SME business owners (£0.5m – £10m turnover) without an internal marketing team.

Professional service firms (law, accounting, HR, consultancy).

B2B service providers (recruitment, IT, manufacturing, SaaS).

Businesses that are growing and require structured marketing support.

Let’s Discuss How We Can Help Your Business Grow

WORK WITH OPPORTUNITY MARKETING

Whether you need a strategic marketing plan, outsourced marketing expertise, or training for your team, we’re here to help. At Opportunity Marketing, our work is guided by strategic integrity and a commitment to results-driven marketing. We believe in transparent, impartial, and high-impact marketing strategies that support long-term business growth and success.

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LEEDS CHILDREN’S CHARITY


RESULT: 21% UPLIFT IN FUNDRAISING INCOME AND A MUCH WIDER AWARENESS OF THE CHARITY HAS SAFEGUARDED ITS FUTURE.

 

Scenario

The Leeds Children’s Holiday Camp Association was one of the oldest charities is Leeds, but was struggling to generate funds with low awareness and potential funding grants reducing.

Solution

Opportunity Marketing created a marketing strategy for the charity which involved a complete rebrand and a wider income focus on corporate and individual supporters and donators.

“Opportunity Marketing is a highly creative and inventive marketing company that has produced ideas and a strategy to promote and raise the profile of the business in the most effective manner. We have always found them to be friendly and efficient, whilst giving absolute priority to the best interests of the business.”

Verlie McCann
Leeds Children’s Charity

PRESTIGE COURT

 

RESULT: 70% OCCUPANCY WITHIN 6 MONTHS AND 100% OCCUPANCY WITHIN 12 MONTHS.

 

Scenario

Prestige Court were a newly refurbished office provider on the outskirts of Leeds.  They had failed to fill a single office in 8 months of trading and the financial drain of the empty building on the landlord was reaching a critical stage.

Solution

Opportunity Marketing researched and analysed the marketplace and developed and implemented a marketing strategy to attract and convert a high number of clients to the offices.

“Opportunity Marketing helped us to identify our target market and clearly define our proposition.  I am pleased to say they delivered the results within the promised timescales.”

Pat Gilligan
Prestige Court

STAY SOURCED

 

RESULT: 45% SALES GROWTH OVER THE LAST 3 YEARS.

 

Scenario

Stay Sourced had been trading for three years within very difficult market conditions where many companies had been going out of business.  Stay Sourced were growing at a slow rate (6%) and were relying purely on referrals for new clients.  They needed to be proactive in order to achieve their ambitious growth plans.

Solution

Opportunity Marketing created a marketing plan, which clearly defined how Stay Sourced should be uniquely positioned in the marketplace and how to create a pipeline of new clients in addition to the organic growth it was achieving.

“We are delighted with the results Opportunity Marketing are achieving and, put simply, over the last 3 years, they have become our marketing department.”

Ben Rosenberg
Stay Sourced

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