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Becoming a Marketing Consultant
Start Your own Consultancy
Turning your skills and knowledge into a profitable business
This comprehensive and practical course guides you through the potential minefield of taking the leap into setting up your own consultancy business to start earning a salary-equivalent income as quickly as possible.
Are you an experienced and successful marketing professional who is tired of others profiting from your skills?
Do you feel unfulfilled in your current role? Does it feel like something is missing?
Are you fed up working long hours for people who don’t really understand or appreciate marketing?
Have you ever wondered whether you could work for yourself and still earn the level of income you are accustomed to?
Do you desire greater flexibility or do you just want to take control of your own destiny?
Join the waitlist today and soon you’ll be learning how to start your journey into self-employment.
Introducing “Start Your Own Consultancy”
…..a fast track to a consultancy income
This course could be just the solution you are looking for.
It will take you through the key stages in successfully setting up your own marketing consultancy and help you to build the right offering from day one.
It will guide you through what working for yourself is like and will train you in key areas such as defining your customer proposition, client delivery systems, sales and client attraction, pricing, networking, how to positively control your mindset, managing finances and effective planning to give yourself the best chances of success.
Why reinvent the wheel when there are established tools, templates and techniques which are proven to deliver a sustainable business model. Take these established tools and create a flexible business around how you want to work. Why waste time making your own mistakes when you can learn from others!
Becoming a Marketing Consultant
Taking the plunge into becoming a self-employed marketing consultant can be a very rewarding career move. However, sometimes taking that plunge can be a big step on your own.
This course has been designed so that you are not on your own. You benefit from learning from years of experience in both setting up as a successful marketing consultant, and helping others use the same process to fulfil their own dream.
The benefits of working for yourself include:
Full control over your own destiny
Personal development – you are always learning
Rewards in direct correlation to your effort
Rewarding – helping those that really need it
Investing in yourself -creating a potentially sellable business
Flexibility to work the days and hours that fit in best with you
Work for someone who understands marketing – YOU!
Enjoyment – wide variety of clients and industries
Choose who you work with
HERE’S WHAT YOU CAN EXPECT FROM THIS COURSE
Module 1
Setting up for success
This module will guide you through some of the more practical elements of starting up your business, the things that don’t really occur to you until you have made the decision to start working for yourself.
Module 2
Planning (Creating the business you want)
Making sure that you take the time to plan correctly to create the business you want can save years in the long term and provide you with a much greater chance of success.
Module 3
Positioning & Offering
To reach the right audience with the right message you need to know what makes you unique, how to succinctly position your offering, what your brand stands for as well as a clear price point that the right customers will pay.
Module 4
Clients
One of the perks of working for yourself is that you get to choose who you work with. Identify the ideal profile of your customers, understand their drivers and focus on building a client base you love working with.
Module 5
Strategic Marketing Map
As a marketing consultant it is essential to ensure that the fundamental strategy is correct first and is going to deliver them the marketing results that they are looking for. This module takes you through what goes into a marketing strategy plan as a refresher course on what needs to be considered.
Module 6
Client Delivery Process
You may have the skills, knowledge, expertise and passion to be a first class, highly regarded marketing consultant, but that doesn’t mean you necessarily have a clear structured process mapped out to take customers through. This module guides you through existing tools and templates you can use.
Module 7
Sales Training
This module will provide you with the inside track on how to sell yourself effectively, how to overcome any sales objections, how to know when you are selling and when you are not, and how to introduce an effective sales process to follow up efficiently and see your conversion rates rise.
Module 8
Client attraction and Marketing
Every business is different. By the same token every marketing consultancy is different. This module will help you to work out which activities are going to deliver you the right leads and start to formulate your own marketing activity plan.
Module 9
Getting Going & Maintaining Momentum
The hardest thing is getting going and then maintaining momentum. Once you are in a rhythm and can see what works and doesn’t work, life becomes a little easier. There will be many obstacles along the way, but this module can help you navigate through the most common ones.
Module 10