What makes Opportunity Marketing different?
In a word….everything.
Opportunity Marketing was originally created because of the gaping hole for a supplier of practical strategic marketing advice to the SME marketplace.
We assume nothing
Unlike a typical marketing agency, we start at the beginning with every client. We assume nothing and have a very transparent process all clients go through so we can extract all the information we need.
We approach all clients with a blank sheet of paper and create the right strategy for your specific situation and ambitions.
Blank sheet of paper
Process driven
Also because we are process driven, we have a very transparent pricing structure which is the same for all clients, irrespective of their size.
We are different to the average marketing agency because we are not creative. We don’t design anything and although we advise on how the business should be positioned, the channels it should use and it’s messaging, we allow creatives to do the “creative stuff”
Marketing is a science not an art
Bespoke Impartiality
Because we have no vested interest in the creative output, it means we are completely impartial and our focus is purely on making recommendations that are right for YOU.
Turn analysis into action
We are different to most consultants because not only do we tell you how you should market your business, we are also keen to stick around to help you do it!
We always prefer to be retained to ensure our recommendations become reality. We also measure the success of our recommendations to ensure that what we are doing is generating profitable growth for our clients.
WHO ARE OPPORTUNITY MARKETING?
With over 25 years of experience in both the B2B and B2C sectors, Ian Kirk, the founder of Opportunity Marketing, has a rich history of setting up marketing departments, crafting strategies, and implementing them across numerous SME companies through diverse channels.
Helping business owners grow and realize their full potential through a deeper understanding of marketing has been at the core of Ian’s mission. This inspired the inception of Opportunity Marketing, aimed at guiding SME business owners to discern and engage in the most suitable marketing activities for their businesses, avoiding wasteful expenditures.
