STRATEGIC MARKETING MASTERY: YOUR PLAN FOR PROFITABLE GROWTH
The comprehensive course for SMEs ready to take charge of their marketing and drive their business to new heights.
Enrol now and start your journey to strategic marketing mastery today!
Are you tired of feeling stuck, frustrated, and uncertain about the future of your business?
Do you feel like you’re just spinning your wheels, trying different things but nothing seems to work?
Do you want to take control of your profits and growth, but don’t know where to start?
STRATEGIC MARKETING MASTERY: YOUR PLAN FOR PROFITABLE GROWTH
Is the solution you’ve been searching for.
With our comprehensive 10-module course, you’ll gain the skills, knowledge, and confidence to take your business to new heights.
Say goodbye to wasted time and resources, stagnant growth, and missed opportunities, and hello to a profitable, thriving business that you’re proud of.
Don’t wait any longer to get your business back on solid ground.
Enrol now and start your journey to strategic marketing mastery today!
INTRODUCING STRATEGIC MARKETING MASTERY: YOUR PLAN FOR PROFITABLE GROWTH
This comprehensive course has been designed specifically for busy businesses like you who want to take control of their profits and growth by taking control of their marketing.
You may be feeling overwhelmed, uncertain, and hesitant about investing in marketing support until you know exactly what you need.
That’s why this course is so valuable – we’ll guide you through each part of your business foundations to make sure you have everything you need in place and are on solid ground.
CAN YOU RELATE TO ANY OF THESE?
WASTED TIME AND RESOURCES
Without a clear marketing strategy, many business owners end up wasting time and resources on ineffective tactics that don’t produce results. This can lead to frustration, burnout, and financial strain.
STAGNANT GROWTH
When a business isn’t growing, it can be difficult to attract new customers, retain existing ones, and stay ahead of the competition. This can lead to a stagnant or declining business that struggles to stay afloat.
INCONSISTENT SALES
Inconsistent sales can be a major challenge for business owners, as it can make it difficult to plan for the future and make strategic decisions. This can lead to cash flow issues, missed opportunities, and a lack of confidence in the business’s future.
WASTED TIME AND RESOURCES
Without a clear marketing plan, many business owners feel lost and directionless. They may not know where to focus their efforts, which can lead to a lack of progress and momentum.
MISSED OPPORTUNITIES
When a business isn’t marketing effectively, it can miss out on valuable opportunities to reach new customers, expand into new markets, or launch new products or services. This can limit the business’s potential and make it difficult to achieve long-term success.
CAN YOU RELATE TO ANY OF THESE?
WASTED TIME AND RESOURCES
Without a clear marketing strategy, many business owners end up wasting time and resources on ineffective tactics that don’t produce results. This can lead to frustration, burnout, and financial strain.
STAGNANT GROWTH
When a business isn’t growing, it can be difficult to attract new customers, retain existing ones, and stay ahead of the competition. This can lead to a stagnant or declining business that struggles to stay afloat.
INCONSISTENT SALES
Inconsistent sales can be a major challenge for business owners, as it can make it difficult to plan for the future and make strategic decisions. This can lead to cash flow issues, missed opportunities, and a lack of confidence in the business’s future.
lack of direction
Without a clear marketing plan, many business owners feel lost and directionless. They may not know where to focus their efforts, which can lead to a lack of progress and momentum.
missed opportunities
When a business isn’t marketing effectively, it can miss out on valuable opportunities to reach new customers, expand into new markets, or launch new products or services. This can limit the business’s potential and make it difficult to achieve long-term success.
IT DOESN’T HAVE TO BE THIS WAY
HERE’S HOW THINGS COULD LOOK FOR YOU
GREATER CONTROL OVER YOUR BUSINESS GROWTH
With Strategic Marketing Mastery, you’ll learn how to take control of your business growth by developing a solid marketing plan that aligns with your goals and objectives. You’ll have the skills and knowledge to proactively drive your business forward, rather than feeling like you’re constantly reacting to market changes.
INCREASED PROFITS
By taking control of your marketing and business growth, you’ll be able to increase your profits and achieve sustainable growth over time. The strategies and techniques you’ll learn in this course are designed to help you achieve long-term success, rather than short-term gains.
CONFIDENCE IN YOUR BUSINESS STRATEGY
Finally, by working through this course, you’ll gain a deep understanding of your business and your market. You’ll be able to create a solid business strategy that aligns with your goals and objectives, giving you the confidence to make informed decisions and take your business to the next level.
IMPROVED MARKETING SKILLS
Many SMEs struggle with marketing because they don’t know where to start or what strategies to use. This course will give you a comprehensive understanding of marketing, from identifying your target audience to crafting a compelling brand message. You’ll learn how to create effective marketing campaigns that drive results and increase your bottom line.
REDUCED DEPENDENCE ON EXTERNAL EXPERTS
Many SMEs feel like they need to rely on external experts or consultants to tell them what to do when it comes to marketing and business growth. With Strategic Marketing Mastery, you’ll have the knowledge and skills to take control of your marketing and growth, reducing your dependence on outside help.
IT DOESN’T HAVE TO BE THIS WAY
HERE’S HOW THINGS COULD LOOK FOR YOU
GREATER CONTROL OVER YOUR BUSINESS GROWTH
INCREASED PROFITS
CONFIDENCE IN YOUR BUSINESS STRATEGY
IMPROVED MARKETING SKILLS
REDUCED DEPENDENCE ON EXTERNAL EXPERTS
GREATER CONTROL OVER YOUR BUSINESS GROWTH
INCREASED PROFITS
CONFIDENCE IN YOUR BUSINESS STRATEGY
IMPROVED MARKETING SKILLS
REDUCED DEPENDENCE ON EXTERNAL EXPERTS
GREATER CONTROL OVER YOUR BUSINESS GROWTH
With Strategic Marketing Mastery, you’ll learn how to take control of your business growth by developing a solid marketing plan that aligns with your goals and objectives. You’ll have the skills and knowledge to proactively drive your business forward, rather than feeling like you’re constantly reacting to market changes.
INCREASED PROFITS
By taking control of your marketing and business growth, you’ll be able to increase your profits and achieve sustainable growth over time. The strategies and techniques you’ll learn in this course are designed to help you achieve long-term success, rather than short-term gains.
CONFIDENCE IN YOUR BUSINESS STRATEGY
Finally, by working through this course, you’ll gain a deep understanding of your business and your market. You’ll be able to create a solid business strategy that aligns with your goals and objectives, giving you the confidence to make informed decisions and take your business to the next level.
IMPROVED MARKETING SKILLS
Many SMEs struggle with marketing because they don’t know where to start or what strategies to use. This course will give you a comprehensive understanding of marketing, from identifying your target audience to crafting a compelling brand message. You’ll learn how to create effective marketing campaigns that drive results and increase your bottom line.
REDUCED DEPENDENCE ON EXTERNAL EXPERTS
Many SMEs feel like they need to rely on external experts or consultants to tell them what to do when it comes to marketing and business growth. With Strategic Marketing Mastery, you’ll have the knowledge and skills to take control of your marketing and growth, reducing your dependence on outside help.
HERE’S WHAT YOU CAN EXPECT FROM THIS COURSE
Module 1
VISION, VALUES, OBJECTIVES AND GOALS
Without a clear vision and set of goals, it’s difficult to make progress in any area of your business. We’ll help you clarify your vision and identify specific, measurable objectives that will guide your marketing strategy
Module 2
OFFER & PRICING
Your offer and pricing strategy are critical components of your overall marketing plan. We’ll show you how to create an irresistible offer that resonates with your target audience and maximizes your profits.
Module 3
AUDIENCE
Understanding your audience is essential for effective marketing. We’ll help you identify your ideal customer and create a detailed buyer persona that will guide your messaging and targeting.
Module 4
COMPETITIVE POSITIONING
To stand out in a crowded market, you need to have a clear understanding of your competition and how you can differentiate yourself. We’ll help you identify your unique selling proposition and position yourself for success
Module 5
MESSAGING
Your messaging is the foundation of your marketing communications. We’ll teach you how to craft compelling messages that resonate with your target audience and motivate them to take action.
Module 6
BRAND
Your brand is more than just a logo – it’s the personality and values that define your business. We’ll show you how to create a strong brand that communicates your unique identity and resonates with your target audience.
Module 7
ROUTES TO MARKET
There are many ways to reach your target audience, both in terms of sales channels and marketing channels. We’ll help you identify the most effective channels for your business and create a comprehensive marketing plan.
Module 8
FINANCIALS
Marketing is an investment, and it’s important to track your ROI to ensure that you’re getting a positive return. We’ll teach you how to set a budget, track your key marketing metrics and measure your results.
Module 9
ACTIVITY PLANNING
To make progress towards your goals, you need a clear plan of action. We’ll help you create a detailed marketing calendar and identify the specific tactics and activities that will drive results.
Module 10
CONTINUOUS REVIEW
Marketing is an ongoing process, and it’s important to continually review and optimize your strategy. We’ll show you how to track your progress, identify areas for improvement, and adjust your strategy as needed.
All Modules
SUPPORTING DOCUMENTATION
To aid learning throughout all of the modules, a range of supporting material is available, including a workbook which helps you to shape your own marketing strategy as you move through the course.
By the end of this course
You’ll have the skills and knowledge to be proactive in your growth goals and take firm control of every aspect of your business growth and profitability. You won’t have to rely on external experts or consultants to tell you what to do – you’ll have the confidence and expertise to make strategic decisions that drive results.
Don’t let your business continue to struggle – take control of your marketing and your profits with Strategic Marketing Mastery. Enrol now and start seeing the results you deserve.
HEAR FROM OUR CLIENTS
HEAR FROM OUR CLIENTS
Enrolling in the marketing course was a game changer for me! The curriculum was not only comprehensive but also highly practical, providing real-world insights that I could immediately apply to my professional endeavors. I highly recommend this course to anyone looking to elevate their marketing expertise and stay ahead in today’s competitve business landscape.
Rob Shaw
Geeraff
10 Modules doesn’t sound like many, but it is a real deep dive. This is Strategy Fundamentals 101 of core principles that won’t ever change, regardless of the latest platform and attention-grabbing tactic being adopted.
Samantha Stones
Stones Web Strategy
Opportunity Marketing’s course represents fantastic value for money. The modules are thought provoking, considered, easy to follow and practical. Moreover, the follow up support received as a delegate is second to none. I would recommend this course to anyone in business who wants to learn more about how to market their products or services in a pragmatic way.
Emma Harvey
Candid HR
Everything is really clearly explained and helps guide you to what will and won’t work depending on your target audiences and market. It has equipped is with the ability to make knowledgeable decisions on what is the best activities for us to do moving forward.
Andy Simpson
Fast Signs
MEET YOUR HOST
IAN KIRK
Ian Kirk is the founder of Opportunity Marketing and has over 25 years of experience in setting up marketing departments, creating marketing strategies and implementing these strategies across a wide number of SME companies in both the B2B and B2C sectors,through a variety of channels.
Ian’s mission has always been to help business owners grow their business and fulfil their potential, through a better understanding of marketing. Opportunity Marketing was originally set up to help SME business owners understand which marketing activities were right for their business and to avoid wasting resources on those that weren’t.
Over the last 15 years, Ian has helped retained consultancy clients generate an average return of over 450% on their total marketing investment.
PRICING AND ENROLMENT
COMPLETE COURSE PRICE
£725+VAT
FREQUENTLY ASKED QUESTIONS
Who is this course for?
This course is designed for busy business owners and junior marketing staff who want to market their business more effectively. Whether your business is struggling to grow or you’re simply looking for new ways to drive profitability, this course can help. Ideal for established businesses and new start-up’s alike.
Do I need any prior experience or knowledge to take this course?
No, you don’t need any prior experience or knowledge to take this course. We’ll guide you through each part of your business foundations to make sure you have everything you need in place and are on solid ground.
How long does the course take?
The course includes 10 modules, and the amount of time it takes to complete each module will vary depending on your own pace and schedule. However, we estimate that most students will be able to complete the course in approximately 10 weeks.
What if I have questions or need additional support?
We’re here to help! If you have any questions or need additional support as you work through the course, our team is available to provide guidance and assistance.
Is there a money-back guarantee?
Yes, we offer a 14-day money-back guarantee. If you’re not satisfied with the course for any reason within the first 14 days of enrolment, simply let us know and we’ll issue a full refund.
Will this course really help me grow my business?
Absolutely! Our course is designed to give you the skills, knowledge, and confidence to take control of your business growth and profitability. With our guidance, you’ll be able to develop a clear marketing strategy that drives results and helps you achieve your goals
