Marketing Mentoring
Often within an SME business someone in-house gets marketing assigned to them, even though they may have very little marketing experience.
Alternatively sometimes someone gets promoted from within the business and becomes a marketing manager without the formal training required to carry out the role effectively.
In other cases the business owner likes to be in control of everything to do with their business, which includes marketing.
But in all of these scenarios, without marketing experience within the business how do you know you are staying on the right track?
Keeping Marketing In-House
If marketing is a discipline you want to keep in-house, but you know you are lacking some of the marketing knowledge or skills required to fully maximise its effectiveness then we offer marketing mentoring services on an ongoing basis.
We can also assist in the recruitment of a marketing assistant and help develop their marketing skills through our ongoing marketing mentoring process.
Personal Development
The beauty with the marketing mentoring process is that as well as ensuring your marketing plan is being implemented correctly, you are also investing in the individual assigned to carry it out. Their skills and marketing knowledge will develop the longer that they are mentored, so it provides a win-win for all parties. It avoids stunting a young marketers growth through the lack of marketing management within the business.
“Having been mentored by Ian, I would describe him as extremely professional, trustworthy and inspiring. The experience was very rewarding and I am very lucky to have been supported in my growth by such a likeable and successful organisation.”
– Hannah Barker, Bellingham IT