There are many elements that contribute to an effective marketing campaign, but one of the most overlooked elements is simplicity. Simplicity can act like a secret marketing weapon in world overloaded with information and options. There are many types of people on the planet.  Some like lots of information and detail, some people are more visual,…

Marketing isn’t difficult.  The problem is that most people overcomplicate it.  It isn’t a dark art.  It is just a really logical way to approach how you  present your business.  Some people build it up to be this really complicated discipline that they don’t understand.  In reality they just have little interest in the process…

In the digital age, social media platforms have become vital tools for businesses looking to connect with their audience. However, gaining followers is just the first step. The real challenge lies in converting these followers into loyal customers. This transformation requires strategic planning, consistent engagement, and a deep understanding of your audience’s needs and behaviours.…

Our values are our core beliefs – guidelines for how we live our lives. They help shape our decisions, influence our behaviour, and regulate our actions towards others. Personal values are often intrinsic – we act on them naturally and feel conflicted if our values are compromised. Company values are slightly different. In some cases, values…

There aren’t many businesses that don’t have a website – even if it’s just a basic one-pager. It’s often one of the first marketing tools new companies invest in, and with good reason. After all, most people use the internet regularly – smartphones have allowed us to keep the internet in our pockets. So it…

You’ve probably heard phrases like brand, branding and brand identity being bandied around, but what do they all mean and are they actually that important? In the simplest terms, your brand (or branding) is what differentiates you from your competitors and helps customers form perceptions of your company. It’s your purpose, positioning and personality. It’s how you look…