The Challenges Businesses Faced in Marketing Small and medium-sized enterprises (SMEs) face unique challenges in marketing, often juggling limited resources and budgets alongside ambitious growth objectives. At Opportunity Marketing, we understand that effective marketing requires more than just tactical execution; it needs a robust, strategy-first foundation. Our outsourced marketing service is specifically tailored to help…

The Challenges SMEs Faced When Trying to Execute an Effective Marketing Strategy Many SMEs commonly find marketing responsibilities delegated internally to team members or business owners who, although capable, often lack formal marketing training or sufficient practical experience. While this arrangement may initially seem cost-effective, it typically leads to significant challenges, including ineffective marketing strategies,…

Currently there are around 48,000 franchise businesses in the UK , a number which has doubled in the last 25 years, across 900 franchise brands that now employ over 621,000 people (an increase of 70% in last 10 years).  Franchising is big business.   For good reason too. Banks prefer to lend money to franchises as…

Our values are our core beliefs – guidelines for how we live our lives. They help shape our decisions, influence our behaviour, and regulate our actions towards others. Personal values are often intrinsic – we act on them naturally and feel conflicted if our values are compromised. Company values are slightly different. In some cases, values…

Marketing takes a significant amount of time and resource for any business to implement and to be done well it needs structure and the right levels of support. Every business is different. When it comes to the best route to take there are numerous factors to consider, which can affect and influence your decision.  Whether…

Marketing automation is a technology that helps businesses manage marketing campaigns across a variety of channels. Not only does it help businesses save time. Automating marketing processes also contributes to successful lead generation and achieve greater ROI. In this post, we talk about B2C and B2B marketing, their key differences, and how automation can make…