14 November 2023
The Franchise Marketing Dilemma
Currently there are around 48,000 franchise businesses in the UK , a number which has doubled in the last 25 years, across 900 franchise brands that now employ over 621,000 people (an increase of 70% in last 10 years). Franchising is big business. For good reason too. Banks prefer to lend money to franchises as…
11 September 2023
Values: a Solid Base From Which to Build a Successful Business
Our values are our core beliefs – guidelines for how we live our lives. They help shape our decisions, influence our behaviour, and regulate our actions towards others. Personal values are often intrinsic – we act on them naturally and feel conflicted if our values are compromised. Company values are slightly different. In some cases, values…
20 January 2020
The in-house Versus Outsourcing Marketing Dilemma
Marketing takes a significant amount of time and resource for any business to implement and to be done well it needs structure and the right levels of support. Every business is different. When it comes to the best route to take there are numerous factors to consider, which can affect and influence your decision. Whether…
25 September 2019
Making Meaning of B2c and B2b Marketing Automation
Marketing automation is a technology that helps businesses manage marketing campaigns across a variety of channels. Not only does it help businesses save time. Automating marketing processes also contributes to successful lead generation and achieve greater ROI. In this post, we talk about B2C and B2B marketing, their key differences, and how automation can make…
10 September 2018
If You Want Your Prospects to Buy More, Offer Less
It sounds counter-intuitive. Surely if you want people to buy more, you have to offer them more? Well actually, research has discovered that too much choice has the opposite effect. Have you ever gone to a restaurant and looked at the menu and just felt overwhelmed at the amount of choice? Sometimes there are so…
10 January 2018
Marketing’s “golden Bullet” Secret
One of the questions that often gets asked of marketing companies is “what should I be doing?” or “what are the quick wins?”. In actual fact what most businesses are asking is what is the quick and easy way to invest my money to get a good return. What is the “golden bullet” of marketing which can take me to a…