Pricing your product or service can feel like a guessing game. Charge too much, and customers vanish. Charge too little, and you leave money on the table. But fret not! Here’s a simple guide to help you determine if your pricing strategy is hitting the sweet spot. 1. Know Your Costs (Inside and Out) This…

When it comes to a marketing review, who knows your business better than you? “No-one” is the likely answer.  So why do some businesses opt to bring in external consultants to advise on areas such as marketing?  Surely the knowledge to all of the answers is already within the business? This is absolutely correct, when…

We like to help businesses with a whole range of different marketing techniques.  This article takes a close look at one of the oldest marketing techniques in history, and one which is never going to become outdated.  Yes, your elevator pitch may change over time, but you are always going to meet people who ask…

Artificial Intelligence is gradually becoming an important part of our everyday lives. We’ve grown accustomed to talking to Alexa, Siri, Cortana or any other AI-powered digital assistant – we rely on them when we search for information and we trust them when we’re making choices. Still, the way AI is transforming digital marketing transcends the…

Marketing takes a significant amount of time and resource for any business to implement and to be done well it needs structure and the right levels of support. Every business is different. When it comes to the best route to take there are numerous factors to consider, which can affect and influence your decision.  Whether…

So, you really want to be in control of your own destiny and run your own business, but the security of a regular salary is difficult to leave behind (whether you love your job or even hate it).  You are yearning to do something for yourself, but something inside is holding you back. Perhaps there…