Pricing your product or service can feel like a guessing game. Charge too much, and customers vanish. Charge too little, and you leave money on the table. But fret not! Here’s a simple guide to help you determine if your pricing strategy is hitting the sweet spot. 1. Know Your Costs (Inside and Out) This…

This article explores the phenomenon of the marketing inbetweener.  This refers to those companies who want to market themselves better but don’t want to invest significantly in the “dark art” that is marketing. Running a business is tough.  Unless you have set your own business up from scratch, you will have no idea how tough it…

Marketing is a key business function for every successful business around the world.  That is a fact.  So why in “SME world” do many businesses choose not to invest in marketing?  It seems counter-intuitive, yet sadly it is the case.  It is for the simple reason that, through a lack of understanding of what marketing…

There are many elements that contribute to an effective marketing campaign, but one of the most overlooked elements is simplicity. Simplicity can act like a secret marketing weapon in world overloaded with information and options. There are many types of people on the planet.  Some like lots of information and detail, some people are more visual,…

It is well documented that the success rate for a new start-up business is not great.   Out of 10 businesses who launch this year, only 2 of them will still be trading three years from now. What’s more is that only 1 of those 2 businesses will successfully manage to have a longer-term future! So…

First of all, let us take the chance to wish everybody a Happy New Year.  We hope you had a good year over the last 12 months and that this next year proves to be even more successful.  Which brings us nicely onto the topic of our first blog of this  year…. Time to reflect…