
15 June 2024
Our Simple Guide to Determining Whether Your Pricing Strategy is Right
Pricing your product or service can feel like a guessing game. Charge too much, and customers vanish. Charge too little, and you leave money on the table. But fret not! Here’s a simple guide to help you determine if your pricing strategy is hitting the sweet spot. 1. Know Your Costs (Inside and Out) This…

22 January 2024
How to Sell Digital Products Online 2024? – a Complete Guide
2024 is an era when eCommerce is ruling the market, and it continues to grow as we speak. The market is now full of eCommerce websites and mobile applications, each claiming a share of this multi-billion dollar pie. Selling digital products is one such business idea. Unlike physical products, which require continuous inventory replenishment, you…

16 January 2024
Marketing on an Elastic Shoestring: How to Expand Reach While Tightening Your Marketing Budget
In the fast-paced world of marketing, adapting to economic uncertainties is crucial. As businesses grapple with concerns over costs and economic fluctuations, marketing budgets often find themselves under scrutiny. However, in the face of such challenges, there are strategic approaches to not only safeguard your marketing efforts but also expand your reach. This article explores…

15 November 2023
Win Back Inactive Customers With A Re-Engagement Email Campaign
Although it’s inevitable for companies to lose customers from time to time, a solid re-engagement email campaign can give dormant subscribers the encouraging nudge they need to become loyal fans of your brand. This strategy is both simple and cost effective — in fact, it’s between five to six times more expensive to find a new customer than…

1 November 2023
5 Simple Rules to Maximise Marketing Impact
Marketing isn’t difficult. The problem is that most people overcomplicate it. It isn’t a dark art. It is just a really logical way to approach how you present your business. Some people build it up to be this really complicated discipline that they don’t understand. In reality they just have little interest in the process…

15 September 2023
From Likes to Leads: Turning Social Media Followers into Loyal Customers
In the digital age, social media platforms have become vital tools for businesses looking to connect with their audience. However, gaining followers is just the first step. The real challenge lies in converting these followers into loyal customers. This transformation requires strategic planning, consistent engagement, and a deep understanding of your audience’s needs and behaviours.…