Marketing Tips

Simplicity is the Key to Effective Marketing

There are many elements that contribute to an effective marketing campaign, but one of the most overlooked elements is simplicity.

Simplicity can act like a secret marketing weapon in world overloaded with information and options.

Information overload – a bottleneck to effective marketing

Have you ever stopped a complete stranger and asked for directions to somewhere you are trying to find?  Within a few seconds you know whether you have picked the right person.

If the conversation consists of some simple “left, right, roundabout, lights” you have a chance of retaining all the information.  Even if they provide a little more, we distil it down to 4-7 things to remember.  This is because we can’t cope with more than that!

If they start to mention road names, landmarks to look out for, how the road undulates and pubs to look out for – well personally I haven’t got a hope of retaining it.  In fact, worse still, I will probably mix them up and start following the directions in the wrong order.  If there are two of you in the car – you will probably end up disagreeing on what the original information was!

Simple effective marketing communications

The key thing is to focus on one action.

Remember, if someone can see that the communication is relevant, of interest and timely to them, they will digest it.  If it is easy to understand and makes it easy for them to take the next step – they are more likely to.

Don’t bamboozle people with irrelevant noise.  Stick to the point.

If you can get your message across in 10 words rather than 25, do so.  Use graphics as well, they can sometimes get across the same message using no words.

Conclusion

In fact this isn’t relevant to just marketing campaigns, it is any communications in general.  Next time you present, send an email or contribute within a meeting, think about the end goal and the simplest way of getting there!

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Ian Kirk

Founder at Opportunity Marketing

Ian is the founder of Opportunity Marketing marketing, with over 18 years of experience in successfully setting up marketing departments, creating marketing strategies and implementing these strategies across a wide number of SME companies in both the B2B and B2C sectors through a variety of channels.

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