Whether you’re for or against it, it’s impossible to ignore the vast potential of AI. However, that doesn’t mean businesses should blindly be investing resources into the technology. To get the best outcomes, it’s important to only leverage AI tools in areas where they’ll provide the most value. One area you might’ve considered implementing AI…

In the digital age, social media platforms have become vital tools for businesses looking to connect with their audience. However, gaining followers is just the first step. The real challenge lies in converting these followers into loyal customers. This transformation requires strategic planning, consistent engagement, and a deep understanding of your audience’s needs and behaviours.…

In a world of vast marketing budgets, newspaper ads and national T.V. spots, it can feel like a small business has very few options when it comes to advertising. But the truth is, small business marketing doesn’t have to be super expensive to be profitable. In fact, there are plenty of ways to put your offering in…

Snapchat seems to be one of those apps that initially felt like it would lose its novelty and fall by the wayside but has since gone from strength to strength. From video chats to geofilters to facial filters, new features have seen increased usership not only amongst the core “millennial” audience but also businesses. The…