Free Marketing Resources

Access free, expert marketing resources from Opportunity Marketing to enhance your business strategy. Our practical guides, tips, and insights help SMEs make smarter marketing decisions, maximise ROI, and eliminate wasted spending Download our eBooks today and start building a results-driven marketing approach.

Opportunity Marketing’s mission is to empower SMEs with the knowledge and strategic guidance they need to grow their businesses. While not every business can work with us directly, we believe in adding value where we can. That’s why we’ve created a collection of free marketing resources designed to help businesses develop smarter, more effective marketing strategies.

Our resource hub provides actionable insights, practical marketing tips, and expert guidance to help you make informed marketing decisions, maximise your return on investment, and eliminate wasted marketing spending

Downloadable Marketing Guides

We’ve simplified marketing strategies into accessible, practical resources that provide clarity and direction. These downloads have been developed using proven marketing principles that we apply with our clients, ensuring you get real-world, effective marketing guidance, free of charge.

How to build a strategic marketing plan

Are you tired of wasting budget on agency-led tactics that don’t deliver results? Our new whitepaper, “How to Build a Strategic Marketing Plan Without Relying on Agencies,” gives you the clarity and confidence to take back control of your marketing.

Inside, you’ll learn:

  • Why most agency-led marketing fails to deliver strategic impact
  • The proven blueprint for building a marketing plan aligned to your goals
  • How to brief agencies effectively without giving away control
  • Practical steps to create structured, scalable marketing in-house

Whether you’re an ambitious SME owner, marketing manager, or consultant, this guide will help you build a cohesive, measurable strategy – and stop reacting to agency suggestions that don’t move the needle.

A to Z of Marketing eBook

A to Z of Marketing eBook

This eBook provides a comprehensive guide that simplifies key marketing concepts, strategies, and best practices into an easy-to-follow format. This eBook is perfect for SMEs looking to develop a more profound understanding of strategic marketing.

  • Clear and practical explanations of marketing principles
  • Actionable insights to improve your marketing approach
  • Designed for SMEs, business owners, and marketers

50 Top Marketing Tips for SMEs

Over the years, our marketing consultants have provided tailored advice to SMEs across the UK. We’ve compiled our top 50 marketing insights into a single guide, offering quick, practical marketing tips that can make a difference to your business today.

  • Proven marketing tactics that work for SMEs
  • Ideas to generate leads, improve conversions, and build brand awareness
  • Easy-to-implement strategies to optimise your marketing efforts
Small Business Marketing Ideas the complete guide

Small Business Marketing Ideas – The Complete List 2024

A comprehensive guide packed with creative, cost-effective marketing ideas for SMEs working with limited budgets. This resource covers everything from digital marketing strategies to offline techniques.

  • Innovative low-budget marketing strategies
  • Practical advice for startups and growing SMEs
  • A structured approach to marketing your business effectively

Why These Resources Matter for Your Business

Marketing doesn’t have to be complex or overwhelming. With the right strategy, you can eliminate ineffective marketing spend, focus on what works, and see measurable growth. These resources are designed to give you clear, actionable marketing guidance, whether you’re just starting out or refining your existing strategy.

Stay Updated with More Marketing Insights

Want more expert marketing tips and strategies? Visit our blog for the latest insights into marketing strategy, positioning, and business growth.

Read Our Blogs Here!

Empowering SMEs with Smarter Marketing Strategies

At Opportunity Marketing, we’re committed to helping SMEs navigate the complexities of marketing with clarity, confidence, and strategy. Download our free resources today and take the first step towards a more structured, effective marketing approach.

Download Your Free Whitepaper Today

SMALL BUSINESS MARKETING IDEAS - THE COMPLETE LIST 2024!

50 TOP MARKETING TIPS. DOWNLOAD THE E-BOOK TODAY!

THE A TO Z OF MARKETING. DOWNLOAD THE E-BOOK TODAY!

LEEDS CHILDREN’S CHARITY


RESULT: 21% UPLIFT IN FUNDRAISING INCOME AND A MUCH WIDER AWARENESS OF THE CHARITY HAS SAFEGUARDED ITS FUTURE.

 

Scenario

The Leeds Children’s Holiday Camp Association was one of the oldest charities is Leeds, but was struggling to generate funds with low awareness and potential funding grants reducing.

Solution

Opportunity Marketing created a marketing strategy for the charity which involved a complete rebrand and a wider income focus on corporate and individual supporters and donators.

“Opportunity Marketing is a highly creative and inventive marketing company that has produced ideas and a strategy to promote and raise the profile of the business in the most effective manner. We have always found them to be friendly and efficient, whilst giving absolute priority to the best interests of the business.”

Verlie McCann
Leeds Children’s Charity

PRESTIGE COURT

 

RESULT: 70% OCCUPANCY WITHIN 6 MONTHS AND 100% OCCUPANCY WITHIN 12 MONTHS.

 

Scenario

Prestige Court were a newly refurbished office provider on the outskirts of Leeds.  They had failed to fill a single office in 8 months of trading and the financial drain of the empty building on the landlord was reaching a critical stage.

Solution

Opportunity Marketing researched and analysed the marketplace and developed and implemented a marketing strategy to attract and convert a high number of clients to the offices.

“Opportunity Marketing helped us to identify our target market and clearly define our proposition.  I am pleased to say they delivered the results within the promised timescales.”

Pat Gilligan
Prestige Court

STAY SOURCED

 

RESULT: 45% SALES GROWTH OVER THE LAST 3 YEARS.

 

Scenario

Stay Sourced had been trading for three years within very difficult market conditions where many companies had been going out of business.  Stay Sourced were growing at a slow rate (6%) and were relying purely on referrals for new clients.  They needed to be proactive in order to achieve their ambitious growth plans.

Solution

Opportunity Marketing created a marketing plan, which clearly defined how Stay Sourced should be uniquely positioned in the marketplace and how to create a pipeline of new clients in addition to the organic growth it was achieving.

“We are delighted with the results Opportunity Marketing are achieving and, put simply, over the last 3 years, they have become our marketing department.”

Ben Rosenberg
Stay Sourced

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SMALL BUSINESS MARKETING IDEAS

UPDATED FOR 2024!

50 Top Marketing Download

Download the free eBook today!

THE A-Z OF MARKETING

A complete guide that simplifies the wonderful world of marketing.

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