STRATEGIC MARKETING SUPPORT FOR SMEs - THAT GETS RESULTS

Deep Diving Into Strategy for Superior Returns

Most SME businesses invest in surface level outputs like branding, web design & campaigns. We dive beneath the surface and focus on building a solid strategy first to yield much better returns.

Effective marketing is the key to any successful business and finding the best ways to market your business is not always easy. 

MARKETING THAT GETS RESULTS – STRATEGIC MARKETING SUPPORT FOR SMEs

Ensuring your marketing reaches the right people, at the right time, with the right message. 

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Opportunity Marketing is a strategic marketing company that can help your business to generate and convert more sales opportunities.

When you work with one of our marketing consultants we will help you to:

  • Improve your enquiry generation

  • Improve your enquiry conversion

  • Improve client profitability

  • Generate a greater return on investment from your marketing spend

Marketing is at the heart of everything we do and when you work with us you will see clear ways in which our impartial and logical approach to marketing can maximise your profit potential.

Why You Might Need Marketing Support

If you are reading this then you have either realised you need to market your business and don’t know where to start, or you are currently marketing in a scattergun fashion with little to show for your efforts.

Without an effective marketing strategy in place, SME businesses can miss out on key opportunities to reach their target markets which means they will struggle to reach their potential in terms of development and profit. As a marketing company, we act as an extension of our clients’ businesses to provide a cost-effective way for companies to receive a greater return on investment from their marketing spend.

Support ambitious growth plans.

Break into new untapped sectors.

Provide clarity, structure and focus.

Assist in reinventing within a changing market.

External support for internal function.

Reverse declining or stagnant sales.

Reduce marketing wastage from scattergun approach.

HOW WE HELP SMEs

In terms of helping SMEs gain clarity over their future marketing strategy, we help SMEs in one of two ways.

If you are not sure what is the right option for your business, then take a look at our FAQs or REQUEST A CALLBACK.

A very different approach

Please be aware that Opportunity Marketing only operate a “strategy first” approach to marketing, unlike many typical marketing agencies.

We are completely impartial and have no vested interest in the recommendation we make – other than generating you a positive ROI.

We will not work on specific activities or campaigns before we’re sure they are in line with the wider marketing strategy of the business.

We can however point you in the right direction of specialist suppliers if you have a very specific marketing need.

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strategic marketing for SMEs consultancy
LEEDS CHILDREN’S CHARITY


RESULT: 21% UPLIFT IN FUNDRAISING INCOME AND A MUCH WIDER AWARENESS OF THE CHARITY HAS SAFEGUARDED ITS FUTURE.

 

Scenario

The Leeds Children’s Holiday Camp Association was one of the oldest charities is Leeds, but was struggling to generate funds with low awareness and potential funding grants reducing.

Solution

Opportunity Marketing created a marketing strategy for the charity which involved a complete rebrand and a wider income focus on corporate and individual supporters and donators.

“Opportunity Marketing is a highly creative and inventive marketing company that has produced ideas and a strategy to promote and raise the profile of the business in the most effective manner. We have always found them to be friendly and efficient, whilst giving absolute priority to the best interests of the business.”

Verlie McCann
Leeds Children’s Charity

PRESTIGE COURT

 

RESULT: 70% OCCUPANCY WITHIN 6 MONTHS AND 100% OCCUPANCY WITHIN 12 MONTHS.

 

Scenario

Prestige Court were a newly refurbished office provider on the outskirts of Leeds.  They had failed to fill a single office in 8 months of trading and the financial drain of the empty building on the landlord was reaching a critical stage.

Solution

Opportunity Marketing researched and analysed the marketplace and developed and implemented a marketing strategy to attract and convert a high number of clients to the offices.

“Opportunity Marketing helped us to identify our target market and clearly define our proposition.  I am pleased to say they delivered the results within the promised timescales.”

Pat Gilligan
Prestige Court

STAY SOURCED

 

RESULT: 45% SALES GROWTH OVER THE LAST 3 YEARS.

 

Scenario

Stay Sourced had been trading for three years within very difficult market conditions where many companies had been going out of business.  Stay Sourced were growing at a slow rate (6%) and were relying purely on referrals for new clients.  They needed to be proactive in order to achieve their ambitious growth plans.

Solution

Opportunity Marketing created a marketing plan, which clearly defined how Stay Sourced should be uniquely positioned in the marketplace and how to create a pipeline of new clients in addition to the organic growth it was achieving.

“We are delighted with the results Opportunity Marketing are achieving and, put simply, over the last 3 years, they have become our marketing department.”

Ben Rosenberg
Stay Sourced

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