EAST OF ENGLAND

There are often times when a company seeks to outsource their marketing efforts, typically when the business is either struggling to generate profits on marketing campaigns or alternatively, looking to save costs on marketing employees. Outsourcing the marketing strategy, planning and implementation of campaigns to strategic consultants is a cost-effective way to generate ROI for your business. Our team of marketing consultants in East England are well versed to provide you with a solution to grow your business.

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AI Impact on marketing strategy

8 December 2025

News

Why AI Agents Are Reshaping the Future of SME Marketing Strategy

The Shift Towards Intelligent Strategy Artificial intelligence (AI) is no longer a futuristic concept reserved for tech giants; it has become a central part of modern business strategy. Marketing, one of the most data-driven disciplines, is now undergoing a transformation where AI agents are emerging as critical assets in shaping strategy, refining campaigns, and driving…

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Close up image of a brand logotype on a product, highlighting brand identity, design, and marketing.

3 December 2025

How To:

Crafting a Brand Message That Converts for Small Business Owners

Building a Brand Message That Turns Interest into Sales Crafting a compelling brand message can mean the difference between a business that struggles to attract attention and one that resonates powerfully with its customers. For many small businesses, lack of clarity about who they are and what they stand for leads to marketing that feels…

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Image of Theseus found the creature minotaur in cave labyrinth greek mythology tale.

1 December 2025

Marketing Tips

The Biggest Marketing Myths SMEs Need to Stop Believing

The Hidden Cost of Believing Marketing Myths in Your Business Small and medium-sized enterprises (SMEs) often misunderstand, misuse, or under-prioritize marketing. The result is wasted budgets, missed opportunities, and marketing activity that delivers little to no return. Much of this waste stems from common misconceptions and myths that have been repeated so often that they…

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LEEDS CHILDREN’S CHARITY


RESULT: 21% UPLIFT IN FUNDRAISING INCOME AND A MUCH WIDER AWARENESS OF THE CHARITY HAS SAFEGUARDED ITS FUTURE.

 

Scenario

The Leeds Children’s Holiday Camp Association was one of the oldest charities is Leeds, but was struggling to generate funds with low awareness and potential funding grants reducing.

Solution

Opportunity Marketing created a marketing strategy for the charity which involved a complete rebrand and a wider income focus on corporate and individual supporters and donators.

“Opportunity Marketing is a highly creative and inventive marketing company that has produced ideas and a strategy to promote and raise the profile of the business in the most effective manner. We have always found them to be friendly and efficient, whilst giving absolute priority to the best interests of the business.”

Verlie McCann
Leeds Children’s Charity

PRESTIGE COURT

 

RESULT: 70% OCCUPANCY WITHIN 6 MONTHS AND 100% OCCUPANCY WITHIN 12 MONTHS.

 

Scenario

Prestige Court were a newly refurbished office provider on the outskirts of Leeds.  They had failed to fill a single office in 8 months of trading and the financial drain of the empty building on the landlord was reaching a critical stage.

Solution

Opportunity Marketing researched and analysed the marketplace and developed and implemented a marketing strategy to attract and convert a high number of clients to the offices.

“Opportunity Marketing helped us to identify our target market and clearly define our proposition.  I am pleased to say they delivered the results within the promised timescales.”

Pat Gilligan
Prestige Court

STAY SOURCED

 

RESULT: 45% SALES GROWTH OVER THE LAST 3 YEARS.

 

Scenario

Stay Sourced had been trading for three years within very difficult market conditions where many companies had been going out of business.  Stay Sourced were growing at a slow rate (6%) and were relying purely on referrals for new clients.  They needed to be proactive in order to achieve their ambitious growth plans.

Solution

Opportunity Marketing created a marketing plan, which clearly defined how Stay Sourced should be uniquely positioned in the marketplace and how to create a pipeline of new clients in addition to the organic growth it was achieving.

“We are delighted with the results Opportunity Marketing are achieving and, put simply, over the last 3 years, they have become our marketing department.”

Ben Rosenberg
Stay Sourced

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