EAST OF ENGLAND

There are often times when a company seeks to outsource their marketing efforts, typically when the business is either struggling to generate profits on marketing campaigns or alternatively, looking to save costs on marketing employees. Outsourcing the marketing strategy, planning and implementation of campaigns to strategic consultants is a cost-effective way to generate ROI for your business. Our team of marketing consultants in East England are well versed to provide you with a solution to grow your business.

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Viral Marketing colourful graphic

16 April 2026

Uncategorized

Viral Marketing Explained: How Businesses Turn Attention into Revenue

Viral marketing often appears to be a stroke of luck, yet the reality is far more structured and commercially driven. Business owners, marketing managers, and decision-makers frequently see content gain thousands or even millions of views, but struggle to translate that visibility into measurable revenue. This disconnect highlights a critical issue: attention alone does not…

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16 March 2026

Become a Marketing Consultant, Marketing Strategy, Marketing Tips

Marketing Consultant vs Agency: Which Option Delivers Better ROI?

Marketing Strategy First or Campaigns First? Consultant vs Agency Explained A marketing consultant focuses on developing marketing strategy, analysing market opportunities, and guiding long term business growth. A marketing agency focuses on executing marketing campaigns such as digital advertising, content marketing, and design. Businesses often benefit from using both, where a consultant develops the strategy…

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20 February 2026

Marketing Tips

Ten Most Common Marketing Mistakes Made by SMEs

The Most Expensive Marketing Mistakes Made by SMEs Small and medium sized enterprises regularly invest significant sums into marketing activities, yet many still struggle to generate consistent, measurable growth. Business owners often feel frustrated. Campaigns are launched. Agencies are hired. Social media posts are scheduled. Paid advertising budgets are approved. Yet revenue does not rise…

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LEEDS CHILDREN’S CHARITY


RESULT: 21% UPLIFT IN FUNDRAISING INCOME AND A MUCH WIDER AWARENESS OF THE CHARITY HAS SAFEGUARDED ITS FUTURE.

 

Scenario

The Leeds Children’s Holiday Camp Association was one of the oldest charities is Leeds, but was struggling to generate funds with low awareness and potential funding grants reducing.

Solution

Opportunity Marketing created a marketing strategy for the charity which involved a complete rebrand and a wider income focus on corporate and individual supporters and donators.

“Opportunity Marketing is a highly creative and inventive marketing company that has produced ideas and a strategy to promote and raise the profile of the business in the most effective manner. We have always found them to be friendly and efficient, whilst giving absolute priority to the best interests of the business.”

Verlie McCann
Leeds Children’s Charity

PRESTIGE COURT

 

RESULT: 70% OCCUPANCY WITHIN 6 MONTHS AND 100% OCCUPANCY WITHIN 12 MONTHS.

 

Scenario

Prestige Court were a newly refurbished office provider on the outskirts of Leeds.  They had failed to fill a single office in 8 months of trading and the financial drain of the empty building on the landlord was reaching a critical stage.

Solution

Opportunity Marketing researched and analysed the marketplace and developed and implemented a marketing strategy to attract and convert a high number of clients to the offices.

“Opportunity Marketing helped us to identify our target market and clearly define our proposition.  I am pleased to say they delivered the results within the promised timescales.”

Pat Gilligan
Prestige Court

STAY SOURCED

 

RESULT: 45% SALES GROWTH OVER THE LAST 3 YEARS.

 

Scenario

Stay Sourced had been trading for three years within very difficult market conditions where many companies had been going out of business.  Stay Sourced were growing at a slow rate (6%) and were relying purely on referrals for new clients.  They needed to be proactive in order to achieve their ambitious growth plans.

Solution

Opportunity Marketing created a marketing plan, which clearly defined how Stay Sourced should be uniquely positioned in the marketplace and how to create a pipeline of new clients in addition to the organic growth it was achieving.

“We are delighted with the results Opportunity Marketing are achieving and, put simply, over the last 3 years, they have become our marketing department.”

Ben Rosenberg
Stay Sourced

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