NORTHERN IRELAND

Opportunity Marketing offer strategic marketing services to SMEs nationwide. We’re updating the content for this region but please view  our marketing consultants page to find out if there’s a consultant available in your area. If your area isn’t covered please complete an enquiry form on the Contact Us page and we will put you in touch with your closest marketing consultant.

Our Marketing Consultants

19 August 2025

Marketing Strategy

Strategic Marketing vs Tactics: Why Strategy Leads SME Growth

Strategic Marketing vs Tactical Execution: Why Strategy Should Lead Many SMEs face a persistent challenge: understanding the distinction between strategic marketing and tactical execution. This lack of clarity often results in wasted time, misallocated budgets, and disappointing outcomes. Marketing efforts frequently begin with execution, setting up social media pages, investing in PPC, or producing brochures…

Read more

13 August 2025

Marketing Strategy

Benefits of Learning Marketing Strategy from Industry Experts

Why Strategic Learning Matters Marketing strategy plays a central role in enabling businesses to grow with clarity, purpose, and measurable results. Without a defined strategic direction, even the most creative campaigns or expensive tools can fall short of expectations. Many organisations struggle, not due to a lack of ambition or ideas but because they lack…

Read more

6 August 2025

Marketing Strategy

Why Data-Driven Marketing Audits Drive SME Growth

Marketing Without Insight Is Guesswork Too many small and medium-sized businesses are unknowingly draining their marketing budgets on activities that lack focus, relevance, or measurable return. These businesses often make decisions based on outdated assumptions, personal opinions, or misleading vanity metrics. Without a clear understanding of what genuinely drives interest and conversion, small and medium-sized…

Read more

Download Your Free Whitepaper Today

SMALL BUSINESS MARKETING IDEAS - THE COMPLETE LIST 2024!

50 TOP MARKETING TIPS. DOWNLOAD THE E-BOOK TODAY!

THE A TO Z OF MARKETING. DOWNLOAD THE E-BOOK TODAY!

LEEDS CHILDREN’S CHARITY


RESULT: 21% UPLIFT IN FUNDRAISING INCOME AND A MUCH WIDER AWARENESS OF THE CHARITY HAS SAFEGUARDED ITS FUTURE.

 

Scenario

The Leeds Children’s Holiday Camp Association was one of the oldest charities is Leeds, but was struggling to generate funds with low awareness and potential funding grants reducing.

Solution

Opportunity Marketing created a marketing strategy for the charity which involved a complete rebrand and a wider income focus on corporate and individual supporters and donators.

“Opportunity Marketing is a highly creative and inventive marketing company that has produced ideas and a strategy to promote and raise the profile of the business in the most effective manner. We have always found them to be friendly and efficient, whilst giving absolute priority to the best interests of the business.”

Verlie McCann
Leeds Children’s Charity

PRESTIGE COURT

 

RESULT: 70% OCCUPANCY WITHIN 6 MONTHS AND 100% OCCUPANCY WITHIN 12 MONTHS.

 

Scenario

Prestige Court were a newly refurbished office provider on the outskirts of Leeds.  They had failed to fill a single office in 8 months of trading and the financial drain of the empty building on the landlord was reaching a critical stage.

Solution

Opportunity Marketing researched and analysed the marketplace and developed and implemented a marketing strategy to attract and convert a high number of clients to the offices.

“Opportunity Marketing helped us to identify our target market and clearly define our proposition.  I am pleased to say they delivered the results within the promised timescales.”

Pat Gilligan
Prestige Court

STAY SOURCED

 

RESULT: 45% SALES GROWTH OVER THE LAST 3 YEARS.

 

Scenario

Stay Sourced had been trading for three years within very difficult market conditions where many companies had been going out of business.  Stay Sourced were growing at a slow rate (6%) and were relying purely on referrals for new clients.  They needed to be proactive in order to achieve their ambitious growth plans.

Solution

Opportunity Marketing created a marketing plan, which clearly defined how Stay Sourced should be uniquely positioned in the marketplace and how to create a pipeline of new clients in addition to the organic growth it was achieving.

“We are delighted with the results Opportunity Marketing are achieving and, put simply, over the last 3 years, they have become our marketing department.”

Ben Rosenberg
Stay Sourced

Request a call back

SMALL BUSINESS MARKETING IDEAS

UPDATED FOR 2024!

50 Top Marketing Download

Download the free eBook today!

THE A-Z OF MARKETING

A complete guide that simplifies the wonderful world of marketing.

MAKE AN ENQUIRY