Marketing Consultants in County Durham

Although there may have been a noticeable shift between offline and online marketing platforms in recent times, the fundamental principles of marketing remain unchanged. More specifically, you must reach as many targeted customers as possible with your message, in order to monetise your products to grow as a business. Opportunity Marketing will work alongside you to help you achieve these aims, with our strategic marketing consultants in County Durham, who are well-placed to drive your business forward.

To get started, select the marketing consultant below operating in your area.

Marketing consultant Ailsa is a marketing professional with over 20 years’ experience working in top Scottish marketing design and digital agencies, as well as client side with SMEs.  Ailsa has experience across the range of marketing disciplines from strategy and planning to copywriting and creative ideas, with a particular expertise within digital marketing.

Ailsa BatesMarketing Consultant, Scotland & North East of England

Plastic packages background

Being a PEST: from convenience to conscience marketing

Marketing, as a discipline, follows a very logical and structured process.  If you have ever studied marketing at any level, you will be familiar with the 7 P’s, a SWOT Analysis and positioning matrices.  However, one area, which always…
Key Process Stages
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Why are robust processes critical to marketing success?

Whatever anyone says, Marketing is merely a process.  It is not a dark art, and anyone pretending that there is a “secret marketing formula” for success, is talking cobblers.  Marketing is actually a very logical process. …
ROI sign and the abbreviation for return of investment in a bright room on a table
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Why ROI is key to Marketing Strategy (and how to influence it)

In any sound marketing strategy all roads must lead to ROI (return on investment). Otherwise what is the point of it all?
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How to evaluate your marketing effectively

A look at what you need to understand in order to evaluate marketing effectiveness.
Using a calculator to work out results

How to set a Marketing Budget

An overview of what to consider when setting your marketing budget to ensure that you get a positive return on investment.
Marketing Audit

Why a marketing audit is such a powerful investment

So, first things first, what actually is a marketing audit?  Put simply it is a thorough review of everything that impacts upon the marketing of your business.  It usually comes as a surprise to most how many different elements of…
Close up of a happy customer's smile
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The Secret to Keeping Customers Smiling

I think I speak for the vast majority when I say that we all would like our customers to be happy customers. So, what makes a customer keep coming back? What makes a customer happy? What makes a customer smile?
Explosion of colours and concepts within a customers head
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Why you need to get inside the customer’s mind

When is the last time you created a marketing communication for your business? It may have been a website, landing page, e-shot, social media post or a promotional campaign. The chances are it will have been in the last week or so. Now have…
Feet on scales telling person to "go run"

What your business can learn from New Year rituals!

First of all, let us take the chance to wish everybody the warmest season’s greetings.  We hope you have a great year and that next year proves to be an even more successful 12 months.  Which brings us nicely onto the topic of our final…