Marketing Consultants in County Durham

Although there may have been a noticeable shift between offline and online marketing platforms in recent times, the fundamental principles of marketing remain unchanged. More specifically, you must reach as many targeted customers as possible with your message, in order to monetise your products to grow as a business. Opportunity Marketing will work alongside you to help you achieve these aims, with our strategic marketing consultants in County Durham, who are well-placed to drive your business forward.

To get started, select the marketing consultant below operating in your area.

Marketing consultant Ailsa is a marketing professional with over 20 years’ experience working in top Scottish marketing design and digital agencies, as well as client side with SMEs.  Ailsa has experience across the range of marketing disciplines from strategy and planning to copywriting and creative ideas, with a particular expertise within digital marketing.

How To Avoid A Marketing Strategy Plan Failure

Businesses can spend a lot of time, effort and money investing in a marketing strategy plan and yet sometimes, even though they have approached it in the right way, it can still sadly fail.  This article takes a look at some of the most common…
Steps to avoid marketing pitfalls
,

How to write a marketing strategy in 14 steps

Today's topic is surely one of the most essential when thinking about marketing activities. It could be argued that "what should my marketing strategy include?" is the very first question to ask ourselves. If you checked my profile on Opportunity…
Businessman falling into trap on parachute
,

How to avoid the top 5 marketing analysis mistakes

Marketing analysis is often an overlooked element in achieving marketing success.  It is ridiculous if you think about it.  The point of marketing is to generate a significant positive return from your investment, yet most companies don’t…
Desk laid out with ipad, computer, calculator and pad

Top 5 Most Useful Things You Could Be Doing Right Now

OK, before we start, we want to just clarify this is a marketing blog. With this in mind, we want to just reiterate that these are the most useful things you could be doing right now from a marketing perspective for your business. Obviously,…
The other way, different thinking concept, 3D rendering

Why differentiation in marketing is more important than ever!

Differentiation has always been pivotal to creating successful marketing strategies.  If you refer back to any of our previous blogs, whether the subject is around positioning, customer behaviour, USPs or competition, differentiation always…
Graphic depicting different customer touch-points

How to leverage customer relationships for business growth

Research suggests that over 2 in 3 small businesses are not using any CRM system to manage their customer relationships.  Many preferring to record customer data on endless spreadsheets. Whilst Excel and other spreadsheet software have…
An Orange as a whole and divided into segments
, ,

Customer Segmentation: The Gold Is In The Data

The phrase Customer segmentation gets “banded around” a lot. But do companies actually carry it out in reality, and if so, what are the benefits of adopting the practice? This article will cover the basics of customer segmentation for SME…
Lots of different products on a supermarket shelf
,

Top 5 Product Marketing Tips

Product marketing is a multi-faceted feat: one that requires a concrete understanding not only of your product but your target market as well. You might have a solid, high-quality product, but that won’t matter if you can’t get it to the…
Graphic depicting artificial intelligence

How Artificial Intelligence Is Transforming Digital Marketing

Artificial Intelligence is gradually becoming an important part of our everyday lives. We’ve grown accustomed to talking to Alexa, Siri, Cortana or any other AI-powered digital assistant - we rely on them when we search for information and…