Marketing Consultants in Lincolnshire

If you have ever had a product or a service that failed to sell, you will probably be aware of the crucial role that marketing plays in the growth of your business. After all, strategic and creative marketing can ensure that you are marketing your products to the right audience, optimising your rate of sales conversions in the process. The Opportunity Marketing consultants in Lincolnshire has an innate understanding of this process, along with a wider knowledge base and skill-set that can effectively promote your products, business and brand in the digital age.

To get started, select one of our marketing consultants below operating in your area.

Rachel Martel

Marketing consultant Rachel Martel has a degree in French and German and diplomas in sales promotion, traditional marketing and online marketing. She has over 30 years’ experience in UK and international sales, marketing and public relations across both private and public sectors, including manufacturing, B2B, B2C, education, the criminal justice system and social enterprise.

Rachel MartelMarketing Consultant, Lincolnshire
Marketing's Chicken & Egg Dilemma
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The Answer to Marketing’s “Chicken and Egg” Dilemma

One of the world’s most famous questions…. ”which came first”.  Whichever way you look at it there is always an equally compelling counter argument, an alternative perspective.  However, within marketing the answer is much clearer…

3 simple social media tools to understand your customers

Since the boom of social media, businesses have found it increasingly easier to engage with their audience, and now things have been taken a step further with an increasing number of polling features being introduced. These additions have now…
marketing small businesses

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4 Twitter campaigns that went horribly wrong

Social media campaigns should always be approached with care. While they can make for a great way of communicating with your customers, they’re also open to being taken advantage of by the countless number of online trolls. We’ve seen a…
Content Marketing Examples

Standing Out in a Crowded Marketplace: 6 Disruptive Content Marketing Examples

Whisper it quietly, but there is a storm brewing in the world of content marketing. We are referring to the emergence of disruptive content marketing, which is revolutionising the way in which brands position themselves in 2017. This is a…

Marketing made easy – 12 acronyms explained

As with many industries, there’s a lot of jargon involved in marketing – and to make matters even more confusing many of the terms are often abbreviated into TLA’s (three letter acronyms – see what we did).  So, to help make your life…
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5 ways marketing can improve the sales rollercoaster

Marketing and sales have always been put together as intertwined disciplines within business for many moons. Although they are very different, which is why we always recommend them having individual director representation, one cannot really…
Brain Balance

Five Big Reasons Why You Need to Know Your Figures

When people hear the word “Marketing” they often think of all the creative outputs of marketing – TV advertising, big brands, websites, digital campaigns, glossy brochures and all that sexy stuff that oozes creativity. You will often…

Avoiding the 5 Classic ROI Pitfalls

Marketing is an area of business that is widely misunderstood.  If you ask 100 small business owners what “marketing” means to them, you will get a plethora of different answers that range from advertising, selling, branding, “make you…