NORTHERN IRELAND
Opportunity Marketing offer strategic marketing services to SMEs nationwide. We’re updating the content for this region but please view our marketing consultants page to find out if there’s a consultant available in your area. If your area isn’t covered please complete an enquiry form on the Contact Us page and we will put you in touch with your closest marketing consultant.
15 June 2024
Our Simple Guide to Determining Whether Your Pricing Strategy is Right
Pricing your product or service can feel like a guessing game. Charge too much, and customers vanish. Charge too little, and you leave money on the table. But fret not! Here’s a simple guide to help you determine if your pricing strategy is hitting the sweet spot. 1. Know Your Costs (Inside and Out) This…
16 May 2024
Should you be using AI to help manage social media for your business?
Whether you’re for or against it, it’s impossible to ignore the vast potential of AI. However, that doesn’t mean businesses should blindly be investing resources into the technology. To get the best outcomes, it’s important to only leverage AI tools in areas where they’ll provide the most value. One area you might’ve considered implementing AI…
23 April 2024
Are You A Marketing “Inbetweener”?
This article explores the phenomenon of the marketing inbetweener. This refers to those companies who want to market themselves better but don’t want to invest significantly in the “dark art” that is marketing. Running a business is tough. Unless you have set your own business up from scratch, you will have no idea how tough it…