Marketing Consultants in Edinburgh

Sometimes, even the most innovative products and services struggle to generate revenue. This is usually due to a lack of marketing expertise, which prevents businesses from making the most of their saleable assets. This is where our strategic marketing consultants in Edinburgh can come into play, as we will work tirelessly to understand your business, your unique value proposition and promote them in the best possible way. Offering a comprehensive marketing solution that is tailored to your business, Opportunity Marketing will strive to ensure that your products and service achieve their full potential.

To get started, select the marketing consultant below operating in your area.

Marketing consultant Ailsa is a marketing professional with over 20 years’ experience working in top Scottish marketing design and digital agencies, as well as client side with SMEs.  Ailsa has experience across the range of marketing disciplines from strategy and planning to copywriting and creative ideas, with a particular expertise within digital marketing.

Ailsa BatesMarketing Consultant, Scotland & North East of England

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Why personas are so important to customer centric marketing

Customer centric marketing is pivotal when creating a successful sales and marketing strategy.  When it comes to growing your business and improving your bottom line, nothing is more important than knowing what makes your customers and…
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Marketing Strategies: The Ultimate Benefits of Positioning

Positioning is one of the simplest marketing strategies to implement, and yet is one area that is often not even properly considered.  This article takes a closer look at why you should carefully consider how your brand is to be positioned…
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Measurable Marketing Seminar featured at Networking and Know-How Event

Opportunity Marketing Consultant Rachel Proctor is delivering a "measurable marketing" seminar at a forthcoming Networking and Know-how event to be staged at Irwin Mitchell on the morning of Friday 15th November. The occasion will be a…
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How New Technology is Reshaping Your Marketing Strategies

Emerging technologies have altered marketing as we know it. Over the years, technology has played an intrinsic role in the development of marketing. As newer technologies enter the scene, marketers cannot help but push themselves to keep…
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Making Meaning of B2C and B2B Marketing Automation

Marketing automation is a technology that helps businesses manage marketing campaigns across a variety of channels. Not only does it help businesses save time. Automating marketing processes also contributes to successful lead generation and…
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6 reasons why a marketing professional can improve online value

Sometimes it is hard for business owners to understand the value of utilising a marketing professional to assist them.  Today we are going to look at just one area of a company’s marketing communications.  We are going to look at the website…
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Why "Black Friday" may not be the best marketing promotion

The marketing promotion "Black Friday" has become a transatlantic marketing phenomenon.  But just because something gets a lot of hype, doesn’t necessarily mean it is right for your business.  In this article we take a look at the…
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Marketing Techniques: How to Stick in the brain!

When you think of marketing techniques for your business, if you drill all the way down, all you are really looking for is more people to buy your stuff, or the same number of people to buy more of it (or both).  So how can you make that…
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The Big ‘Why’ in Marketing (and its importance)

Marketing is a huge discipline that spans more than just the marketing team and is often one of the most misunderstood activities in any business. Most people consider marketing to be the tip of the iceberg that is poking its head above…