Marketing Consultants in Edinburgh

Sometimes, even the most innovative products and services struggle to generate revenue. This is usually due to a lack of marketing expertise, which prevents businesses from making the most of their saleable assets. This is where our strategic marketing consultants in Edinburgh can come into play, as we will work tirelessly to understand your business, your unique value proposition and promote them in the best possible way. Offering a comprehensive marketing solution that is tailored to your business, Opportunity Marketing will strive to ensure that your products and service achieve their full potential.

To get started, select the marketing consultant below operating in your area.

Marketing consultant Ailsa is a marketing professional with over 20 years’ experience working in top Scottish marketing design and digital agencies, as well as client side with SMEs.  Ailsa has experience across the range of marketing disciplines from strategy and planning to copywriting and creative ideas, with a particular expertise within digital marketing.

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Simplicity is the key to effective marketing

There are many elements that contribute to an effective marketing campaign, but one of the most overlooked elements is simplicity. Simplicity can act like a secret marketing weapon in world overloaded with information and options. There…
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Why is there an 80% failure rate for new start-ups?

It is well documented that the success rate for a new start-up business is not great.   Out of 10 businesses who launch this year, only 2 of them will still be trading three years from now. What’s more is that only 1 of those…
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Marketing on an Elastic Shoestring: How to Expand Reach While Tightening Your Marketing Budget

In the fast-paced world of marketing, adapting to economic uncertainties is crucial. As businesses grapple with concerns over costs and economic fluctuations, marketing budgets often find themselves under scrutiny. However, in the face of such…
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What your business can learn from New Year rituals!

First of all, let us take the chance to wish everybody a Happy New Year.  We hope you had a good year over the last 12 months and that this next year proves to be even more successful.  Which brings us nicely onto the topic of our first blog…
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SME Marketing – What are your options?

Why is SME marketing so important?  Well, SMEs are the lifeblood of the British economy.  Without the entrepreneurial spirit of those starting their own business and inwardly investing in growth, the country would be in a bit of a…
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The Franchise Marketing Dilemma

Currently there are around 48,000 franchise businesses in the UK , a number which has doubled in the last 25 years, across 900 franchise brands that now employ over 621,000 people (an increase of 70% in last 10 years).  Franchising is…
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5 simple rules to maximise marketing impact

Marketing isn’t difficult.  The problem is that most people overcomplicate it.  It isn’t a dark art.  It is just a really logical way to approach how you  present your business.  Some people build it up to be…

Unconventional Marketing Tactics That Can Yield Big Results

Are you interested in building a large following for your business? Of course, you are--because who wouldn't want to attract many subscribers and users to boost business growth? But how do you create a massive audience quickly and promote…
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Values: a solid base from which to build a successful business

Our values are our core beliefs – guidelines for how we live our lives. They help shape our decisions, influence our behaviour, and regulate our actions towards others. Personal values are often intrinsic – we act on them naturally and…