Marketing Consultants in Edinburgh

Sometimes, even the most innovative products and services struggle to generate revenue. This is usually due to a lack of marketing expertise, which prevents businesses from making the most of their saleable assets. This is where our strategic marketing consultants in Edinburgh can come into play, as we will work tirelessly to understand your business, your unique value proposition and promote them in the best possible way. Offering a comprehensive marketing solution that is tailored to your business, Opportunity Marketing will strive to ensure that your products and service achieve their full potential.

To get started, select the marketing consultant below operating in your area.

Marketing consultant Ailsa is a marketing professional with over 20 years’ experience working in top Scottish marketing design and digital agencies, as well as client side with SMEs.  Ailsa has experience across the range of marketing disciplines from strategy and planning to copywriting and creative ideas, with a particular expertise within digital marketing.

Ailsa BatesMarketing Consultant, Scotland & North East of England

Rows of Jam on a Market Stall
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If you want your prospects to buy more, offer less

It sounds counter-intuitive. Surely if you want people to buy more, you have to offer them more? Well actually, research has discovered that too much choice has the opposite effect. Have you ever gone to a restaurant and looked at the menu…
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How a Marketing Consultant Can Help Your Business

For many who don’t have any in-house marketing resource, don’t know where to start, or have done very little in the way of any successful marketing historically, a marketing consultant is the best place to start when looking for a marketing…
Alternative routes to market
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How to Evaluate the Best Route to Market

So, you have perfected your product or service and you have a created a value proposition to a very specific target market! Now all you have to do is sell it (which will require a route to market)! Sometimes so much passion and time is spent…
Customer listing to marketing messages

How well do you really know your customers?

When it comes to your customers, can you really say you understand everything about them – from what defines them as individuals from the general populous, to what makes them tick when choosing what to buy? This process of clearly outlining…

8 factors that could determine the success of your product

Your products and services sit at the heart of your business and, in many cases, are the critical factor in whether a business succeeds or fails. This is why a great deal of care needs to be taken in not only the development of what you offer,…

Why everyone in your business should live and breathe your mission, vision and values

Your mission, vision and values are what define your business and can steer the manner in which you operate. However, we often find that many businesses either don’t have any in place, or they simply remain amongst senior staff and aren’t…

Should your business still use Instagram in 2018?

In March 2016 we wrote a blog looking at ‘5 reasons your business should use Instagram’ – however since then a lot has changed and some of the reasons we championed the social network no longer exist. For example, we were huge fans of…
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SEO vs PPC – the key to increasing website traffic using Google

Search engines such as Google have proven to be a key asset in driving website traffic for businesses, with the key approach to finding search engine success resting on a business’s SEO (search engine optimisation) and PPC (pay per click)…
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How to avoid wasting marketing budget

The majority of SME businesses are very wary of spending money, which is completely understandable. Some of the more forward-thinking business owners realise that marketing is an investment and that, in order to grow, they need to invest. However,…