Marketing Consultants in Hampshire

In marketing 101, businesses are taught that successful campaigns are driven by product, price and promotion, but this means little to companies with little or no experience of the industry. While these elements are all central to a successful marketing campaign, they must be combined along with other considerations such as the targeting the right demographics and engaging an audience at the right time. This is where the Opportunity Marketing consultants in Hampshire come into play, as we possess the skills, knowledge and strategic insight to help you achieve your core business objectives.

To get started, select one of our marketing consultants below operating in your area.

Fiona is Opportunity Marketing’s consultant covering the South and has over 20 years’ experience in strategic marketing, covering brand management, service development, marketing communications, product life cycle development, and market intelligence. Vastly experienced and respected consultant, offering significant strategic management experience with a passion for marketing strategy and a keen eye for detail and a solid focus on return on investment.

How To Avoid A Marketing Strategy Plan Failure

Businesses can spend a lot of time, effort and money investing in a marketing strategy plan and yet sometimes, even though they have approached it in the right way, it can still sadly fail.  This article takes a look at some of the most common…
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How to write a marketing strategy in 14 steps

Today's topic is surely one of the most essential when thinking about marketing activities. It could be argued that "what should my marketing strategy include?" is the very first question to ask ourselves. If you checked my profile on Opportunity…
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How to avoid the top 5 marketing analysis mistakes

Marketing analysis is often an overlooked element in achieving marketing success.  It is ridiculous if you think about it.  The point of marketing is to generate a significant positive return from your investment, yet most companies don’t…
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Top 5 Most Useful Things You Could Be Doing Right Now

OK, before we start, we want to just clarify this is a marketing blog. With this in mind, we want to just reiterate that these are the most useful things you could be doing right now from a marketing perspective for your business. Obviously,…
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Why differentiation in marketing is more important than ever!

Differentiation has always been pivotal to creating successful marketing strategies.  If you refer back to any of our previous blogs, whether the subject is around positioning, customer behaviour, USPs or competition, differentiation always…
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How to leverage customer relationships for business growth

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Customer Segmentation: The Gold Is In The Data

The phrase Customer segmentation gets “banded around” a lot. But do companies actually carry it out in reality, and if so, what are the benefits of adopting the practice? This article will cover the basics of customer segmentation for SME…
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Top 5 Product Marketing Tips

Product marketing is a multi-faceted feat: one that requires a concrete understanding not only of your product but your target market as well. You might have a solid, high-quality product, but that won’t matter if you can’t get it to the…
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How Artificial Intelligence Is Transforming Digital Marketing

Artificial Intelligence is gradually becoming an important part of our everyday lives. We’ve grown accustomed to talking to Alexa, Siri, Cortana or any other AI-powered digital assistant - we rely on them when we search for information and…