Marketing Consultants in Tyne and Wear

Whilst there may be many elements that contribute to a successful business, marketing is one of the most crucial. It is also one of the most important from a strategic perspective, as it has a direct impact on future growth and profitability. Our team of marketing consultants in the Tyne and Wear area understand this, and will work closely with your business to generate leads and optimise your rate of sales conversions. By partnering with Opportunity Marketing, you can access tailored strategies for your business and afford it the best possible chance of success.

To get started, select the marketing consultant below operating in your area.

Ailsa Bates

Marketing consultant Ailsa is a marketing professional with over 20 years’ experience working in top Scottish marketing design and digital agencies, as well as client side with SMEs.  Ailsa has experience across the range of marketing disciplines from strategy and planning to copywriting and creative ideas, with a particular expertise within digital marketing.

Ailsa BatesMarketing Consultant, Scotland & North East of England

Marketing's Chicken & Egg Dilemma
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The Answer to Marketing’s “Chicken and Egg” Dilemma

One of the world’s most famous questions…. ”which came first”.  Whichever way you look at it there is always an equally compelling counter argument, an alternative perspective.  However, within marketing the answer is much clearer…

3 simple social media tools to understand your customers

Since the boom of social media, businesses have found it increasingly easier to engage with their audience, and now things have been taken a step further with an increasing number of polling features being introduced. These additions have now…
marketing small businesses

Marketing help for small businesses – How to get started

Many small businesses don’t often have large budgets to splash out on marketing which is why it’s important to ensure they invest their money in the right areas. However, with marketing covering such a broad spectrum of topics, it can be…

4 Twitter campaigns that went horribly wrong

Social media campaigns should always be approached with care. While they can make for a great way of communicating with your customers, they’re also open to being taken advantage of by the countless number of online trolls. We’ve seen a…
Content Marketing Examples

Standing Out in a Crowded Marketplace: 6 Disruptive Content Marketing Examples

Whisper it quietly, but there is a storm brewing in the world of content marketing. We are referring to the emergence of disruptive content marketing, which is revolutionising the way in which brands position themselves in 2017. This is a…

Marketing made easy – 12 acronyms explained

As with many industries, there’s a lot of jargon involved in marketing – and to make matters even more confusing many of the terms are often abbreviated into TLA’s (three letter acronyms – see what we did).  So, to help make your life…
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5 ways marketing can improve the sales rollercoaster

Marketing and sales have always been put together as intertwined disciplines within business for many moons. Although they are very different, which is why we always recommend them having individual director representation, one cannot really…
Brain Balance

Five Big Reasons Why You Need to Know Your Figures

When people hear the word “Marketing” they often think of all the creative outputs of marketing – TV advertising, big brands, websites, digital campaigns, glossy brochures and all that sexy stuff that oozes creativity. You will often…

Avoiding the 5 Classic ROI Pitfalls

Marketing is an area of business that is widely misunderstood.  If you ask 100 small business owners what “marketing” means to them, you will get a plethora of different answers that range from advertising, selling, branding, “make you…