Many SMEs don’t have a dedicated marketing department therefore the development of a marketing strategy often fails to even be considered let alone put into practice. It’s a shame as for many businesses it can play a defining role in turning around their fortunes. Knowing when you need a marketing strategy is crucial to ensure you don’t…

As we enter 2016 the role that digital media plays in most people’s daily lives has changed drastically.  We are only ever a couple of minutes away from finding out the answer to a question, the latest news reports or finding a supplier to fill a need, irrespective of where we are or what we…

So the New Year is upon us, marking a time we often use to set personal goals in the hope of making improvement on the previous year. However how many of you have actually considered the marketing goals for your business this year? If you’re planning on having a year ahead to remember your first…

As an SME it’s important you make the most of every avenue available to get your brand noticed and increase awareness and trade. Word of mouth is a one of the oldest marketing tactics you can utilise, yet still presents a great opportunity to achieve great results and should not be overlooked. It’s cost effective as it…

In many areas of business we can often get stuck in our ways of thinking, leading to us doing things the way we’ve naturally become accustomed to. This is even more commonplace within SME’s where there might be an individual running the business who lacks the opportunity to bounce ideas off anyone or get a…

The overarching key to your success is ultimately in the quality of the product or service you provide. Conducting all the marketing in the world is all good and well to raise awareness and generate leads however if the quality of what you offer isn’t up to par then you’ll still experience trouble in converting…