As an SME it’s important you make the most of every avenue available to get your brand noticed and increase awareness and trade. Word of mouth is a one of the oldest marketing tactics you can utilise, yet still presents a great opportunity to achieve great results and should not be overlooked. It’s cost effective as it…

In many areas of business we can often get stuck in our ways of thinking, leading to us doing things the way we’ve naturally become accustomed to. This is even more commonplace within SME’s where there might be an individual running the business who lacks the opportunity to bounce ideas off anyone or get a…

The overarching key to your success is ultimately in the quality of the product or service you provide. Conducting all the marketing in the world is all good and well to raise awareness and generate leads however if the quality of what you offer isn’t up to par then you’ll still experience trouble in converting…

The popularity of recorded video content has grown substantially in recent years and as new platforms emerge; new ways of interacting with your audience are also emerging. YouTube was a huge hit in allowing brands to share video content with their target audience and since then we’ve seen a number of video based apps released…

Having a flourishing business is something a countless number of SME owners yearn for. However when you do hit hard times or you feel things have reached a plateau, is your business actually fully equipped to deal with a strategy that will bring improved trade? Having a marketing strategy designed for you is one thing;…

As marketers we strive to speak the language of our customers, allowing our brands to be more approachable and in turn forging more intimate relationships with our target audience. However we are witnessing the rise of a whole new language, one which has grown through social media and smart phones and is now embedding itself…