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How to achieve mental wealth by working for yourself

Before we get into this blog let’s look at what we mean by “mental wealth”. For us the notion of mental wealth is about relieving some of the everyday stresses that are associated with life while still managing to find a way to enjoy financial freedom.

One of the major stresses which people face on a daily basis is associated with their working life. People’s jobs can affect them in a number of ways which aren’t conducive to their mental state. We’ve listed a few of the situations people typically face and aren’t happy with below.

  • Forced to work long hours due to their work load
  • Work with people who don’t value them
  • Working a 9-5 shift places them in a routine where they feel like the monotony of life has taken over
  • Don’t get a chance to spend quality time with family

We’ve listed just a few of issues here however we’re sure many of you have experienced at least one at some point. Having the constant stress of any one these on a day to day basis isn’t ideal and is unlikely to grant you the freedom to live happily if it’s always playing on your mind.

It’s in these situations that you need to ask yourself whether it’s worth finding an alternative to your current role. If you feel so then it could be time to look for a new role or start working for yourself.

Relieving the stress of work

Making this change and working for yourself can allow you to work when you want. Being your own boss and working from home means that you have a degree of freedom, and while client work has to be completed by the given deadlines, it’s up to you to decide exactly when you do it. To add to this, you also have the joy of not have to work alongside people you don’t get on with.

So if you prefer working in the evenings and spending the day doing the small things that make a big difference, you can! Things such as dropping off and picking up the kids from school, enjoying quality time with you partner while you aren’t exhausted from work, or taking part in the hobbies in the hobbies you love can now become luxuries which you can enjoy again.

The relief that’s gained from working for yourself isn’t all associated with your downtime. There’s a good chance you’ll also enjoy your work more as in many cases you can do things at a pace that suits you and aim to meet targets that you set yourself.

And for those that love to work…

Some people may work for themselves and still work flat out with the ambition of earning and pushing themselves as far as possible which is completely fine. This simply outlines the beauty of being your own boss – you can alter your work life to suit you and your goals.

The bottom line is that we all need to earn to make a living for ourselves, however you shouldn’t be forced to sacrifice aspects of your life which you enjoy in order to do so – and if you find an opportunity (which can realistically support you financially) to make a change then by all means grab it. For those that value mental wealth, doing what you enjoy in an environment that suits you is crucial to living a happier life.

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Ian Kirk

Founder at Opportunity Marketing

Ian is the founder of Opportunity Marketing marketing, with over 18 years of experience in successfully setting up marketing departments, creating marketing strategies and implementing these strategies across a wide number of SME companies in both the B2B and B2C sectors through a variety of channels.

LEEDS CHILDREN’S CHARITY


RESULT: 21% UPLIFT IN FUNDRAISING INCOME AND A MUCH WIDER AWARENESS OF THE CHARITY HAS SAFEGUARDED ITS FUTURE.

 

Scenario

The Leeds Children’s Holiday Camp Association was one of the oldest charities is Leeds, but was struggling to generate funds with low awareness and potential funding grants reducing.

Solution

Opportunity Marketing created a marketing strategy for the charity which involved a complete rebrand and a wider income focus on corporate and individual supporters and donators.

“Opportunity Marketing is a highly creative and inventive marketing company that has produced ideas and a strategy to promote and raise the profile of the business in the most effective manner. We have always found them to be friendly and efficient, whilst giving absolute priority to the best interests of the business.”

Verlie McCann
Leeds Children’s Charity

PRESTIGE COURT

 

RESULT: 70% OCCUPANCY WITHIN 6 MONTHS AND 100% OCCUPANCY WITHIN 12 MONTHS.

 

Scenario

Prestige Court were a newly refurbished office provider on the outskirts of Leeds.  They had failed to fill a single office in 8 months of trading and the financial drain of the empty building on the landlord was reaching a critical stage.

Solution

Opportunity Marketing researched and analysed the marketplace and developed and implemented a marketing strategy to attract and convert a high number of clients to the offices.

“Opportunity Marketing helped us to identify our target market and clearly define our proposition.  I am pleased to say they delivered the results within the promised timescales.”

Pat Gilligan
Prestige Court

STAY SOURCED

 

RESULT: 45% SALES GROWTH OVER THE LAST 3 YEARS.

 

Scenario

Stay Sourced had been trading for three years within very difficult market conditions where many companies had been going out of business.  Stay Sourced were growing at a slow rate (6%) and were relying purely on referrals for new clients.  They needed to be proactive in order to achieve their ambitious growth plans.

Solution

Opportunity Marketing created a marketing plan, which clearly defined how Stay Sourced should be uniquely positioned in the marketplace and how to create a pipeline of new clients in addition to the organic growth it was achieving.

“We are delighted with the results Opportunity Marketing are achieving and, put simply, over the last 3 years, they have become our marketing department.”

Ben Rosenberg
Stay Sourced

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