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Marketers Can Reach Half of 18-34s via Mobile

The poll of 2,000 adults was commissioned by Weve after chief executive David Sear claimed they were “a bit fed up of mobile being called the ‘second screen’.”

Among the wider 18-55 age group surveyed, computers are still seen as the ‘first screen’ device used most commonly to access the internet, but Sear expects that to change as smartphone penetration increases.

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Ian Kirk

Founder at Opportunity Marketing

Ian is the founder of Opportunity Marketing marketing, with over 18 years of experience in successfully setting up marketing departments, creating marketing strategies and implementing these strategies across a wide number of SME companies in both the B2B and B2C sectors through a variety of channels.

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