The importance of online marketing

Although we still believe print marketing to be as necessary as it ever was, we cannot deny that online marketing is now equally as important. The internet has become a significant part of many people’s lives, including those of your customers, as an increasing number of people turn to their computers and smartphones for information and other online resources. The internet has indeed become a vital marketing tool, and is arguably one of the cheapest ways to promote your company and your services. Here is why we believe online marketing is becoming increasingly importance…

An online presence

So many of your customers are using the internet to search local businesses, read interesting articles, find out useful information and share it with their peers online that it if you don’t have an online presence yourself, you’re going to be missed. How can you expect your customers to find you and take an interest in you if they’re seek you online and you’re not there? If your target audience is unlikely to be made up of internet users, it still helps to have some sort of online presence even if it’s just your contact details. Should they ever require the help of an internet user to find you, they’ll be able to.

Customer engagement

Online marketing is a great way to reach out to your customers and connect with them, which is vital if you are to run a successful business. Companies rely on their customers to give them an idea of what they expect from their services and to enable them to create marketing strategies that work. You can engage with your customers directly online via social media, rather than simply collecting anonymous questionnaires. As well as discovering their likes and dislikes, you’ll be able to work on creating a strong brand image that can improve customer loyalty and retention. Social media platforms enable you to increase business, as well as improving your services too, all by allowing you direct contact with your customers.

Search engine optimisation

The advantages online marketing can offer a business are endless, but one of the main benefits is the ability to use SEO. When you know what it is that is drawing your customers to your site or to your competitors’ sites and what it is your customers are searching for in order to get there, you can begin using those keywords in your content to increase traffic to your website and ultimately to increase business. Other marketing techniques are not as sophisticated as to allow you to effectively encourage your customers to target you rather than you them, which is why online marketing works so well in comparison. You can target your audience, and they can target you right back. Being at the top of Google allows an interested party to find you just at the point they are ready to make a buying decision.

Measuring success

Online marketing provides you with the ability to track your success and receive reports in real time, which enables you to make any necessary alterations to your strategy immediately if needs be. It allows you to discover exactly which methods are working well, which you could do with improving and who is showing an interest in your business and when. The more data you are able to collect the more fine-tuning your marketing strategy can receive to make it a real success. Measuring the success of your marketing strategies and your business could not only help to grow your business but is a great selling point to business partners and potential employees too.

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Ian is the founder of Opportunity Marketing marketing, with over 18 years of experience in successfully setting up marketing departments, creating marketing strategies and implementing these strategies across a wide number of SME companies in both the B2B and B2C sectors through a variety of channels.
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