Expert Insights and Strategic Marketing Advice

In creative fields such as product design and marketing, the nature of best practice is continually evolving. This is reflected in the recent marginalisation of brainstorming, which is now thought to hinder productivity and impede those with more introverted mind-sets. Instead, businesses are beginning to utilise mind maps to drive creative processes, empowering employees to…

While we all knew that the Brexit vote may have an adverse, short-term impact on the performance of the UK economy, few could have predicted how sudden and how steep the decline would be. After the value of the pound plummeted consumer confidence sank to its lowest level in 26 years, business sentiment also fell to…

Historically, customer service has been seen as an expensive and time-consuming discipline, and one that adds little value to companies bottom line. To many, it remains little more than a reactive, damage-limitation measure, which appeases disgruntled customers rather than building bridges and driving a positive reputation. This has gradually emerged as a false economy, however,…

Since the launch of Pokémon Go, Nintento’s market value had increased by £9 billion within the first 5 days. That’s a HUGE amount, but what does that mean for small businesses? Well, thousands of businesses all over the world are already profiting from this universal app, and we’ll explain exactly how this is happening, and how you also can…

One of the biggest fears of going it alone is the worry of not knowing whether or not the demand for what you’ll be offering will be sufficient enough to get things off the ground in the early days and sustainable enough to render your business a success in the long term. Given the fact…

Starting a business is an exciting time but before you do there a numerous things that need considering – with the biggest being what your business will actually be. This is the first step which has to be right in order for you to ever achieve any real success. A poor business idea will really…