How To:, Marketing Tips

Marketing Help for Small Businesses – How to Get Started

This problem is further compounded by the countless number of marketing companies which are often trying to sell you their services. With every package and plan being sold as being essential to you, business owners can be forgiven for giving in and investing in the services some of these businesses offer. That’s why small businesses need to stop blindly rushing into their marketing and start with the fundamentals of marketing.  This will ultimately help them to understand it and place them in a better position moving forward.

Where to start with your marketing?

Developing a marketing strategy

Whilst marketing knowledge can help to establish which activities need to be conducted off the back of a strategy, what many business owners fail to realise is that much of the data they need to kick-start their marketing often rests within the business itself. It’s just a matter of understanding what you need to know and extracting the necessary information. Data such as your cost per enquiry, sources of enquiry, client values and conversion rates can be used to help identify the key areas that need focusing on along with how much you should be spending.

Conducting marketing activities

So, you have a marketing strategy, now you need to set about putting it into practice. The beauty of a strategy is that it will help you narrow down how best to conduct your marketing and where you should be looking to invest most of your resources.

In these cases, do as much homework as you can to ensure you make the right decision. Look to get some professional marketing advice or a family member/friend who has a background in marketing to help you sieve through the options available to you. Additionally, take a quick look at their website and see if they have any case studies of clients they’ve previously worked for. You can then get in touch with these businesses and get a first hand account of how they are to work with. Finally, you can create a shortlist and get your favoured choices in to pitch their offering to you. This will help you better understand what the type of people you’ll be dealing with and who’ll be best served catering for your needs.

Marketing Help – Final words

We hope that’s helped to shed some light on how you can start going about your marketing. The last thing any business owner wants is to wastefully blow money on activity which lacks and clear purpose. If you need a help getting the ball rolling then feel free to check the varying marketing packages we offer.

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Ian Kirk

Founder at Opportunity Marketing

Ian is the founder of Opportunity Marketing marketing, with over 18 years of experience in successfully setting up marketing departments, creating marketing strategies and implementing these strategies across a wide number of SME companies in both the B2B and B2C sectors through a variety of channels.

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