Expert Insights and Strategic Marketing Advice

So the New Year is upon us, marking a time we often use to set personal goals in the hope of making improvement on the previous year. However how many of you have actually considered the marketing goals for your business this year? If you’re planning on having a year ahead to remember your first…

Investors in our marketing franchise come to us from two different paths. Many of our associate consultants are veterans of the marketing sector, having worked in a marketing agency or within the marketing department of a large corporation. These individuals are often tired of working as an employee and would like more freedom to further…

Whether you own your own business or work for someone else, networking can prove vital to your career. Creating an expansive network of contacts can enhance job opportunities as well as your business. Here are some tips to get the best out of networking: Networking is simple in theory, but what really holds people back…

Going into the world of self-employment is as challenging as it is exciting. Your new business venture can become an extremely rewarding experience; but sometimes you must come to the difficult realisation that things just aren’t working. In the UK 1 in 3 start up businesses fail within their first three years. It’s important to…

Having the zest for a particular industry or a certain field of interest and creating a business out of this is important as it will help you maintain focus in the long run. ‘Zest’ refers to the passion and interest in what you do and this for us is something you should work to maintain…

As an SME it’s important you make the most of every avenue available to get your brand noticed and increase awareness and trade. Word of mouth is a one of the oldest marketing tactics you can utilise, yet still presents a great opportunity to achieve great results and should not be overlooked. It’s cost effective as it…